Rick Latona has more than 25 years of experience with domain names. His first company, in the 1990s was a hosting company called Interland, which has since been acquired multiple times and is now part of the Web.com group.
In the early 2000s Rick was the top domain broker, regularly dominating the charts.
In the 2010s, Rick built a large traffic port and remained out of the spotlight during that time. Late in the 2010s Rick started trafficmotor.com, a domain parking optimization service, catering only to the largest portfolio holders. It is relaunching as GiantPanda.com for the masses.