Domaining For Beginners, Part 6: What's the Difference Between a Registry and Registrar?

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Welcome to Domaining for Beginners, where we’ll focus on the basics of domains and look at everything from how to choose a good domain name to how new top-level domains are affecting the industry.

45% of NamesCon attendees in 2016 and 2017 were first-timers, so we’ve created this “Domains 101” content series to help newcomers make sense of our exciting industry.

In Part 5 of Domaining for Beginners, we looked at the relationship between branding and domaining, and the two things are more intertwined than one might think!

Part 6 of Domaining for Beginners will look at the difference between registries and registrars.


Registry, registrar, regist-whoa!

Getting a domain name registered doesn’t have to be hard, but some of the jargon can be a little confusing for some. Three terms in particular—registry, registrar, and registrant—are very similar and without a little more understanding, can make entering the domain name business seem a bit complicated. Today, we’ll be looking at the difference between registries and registrars.

Registrar

A registrar is an accredited organization that sells domain names to the public. It’s a service that allows you to officially register your site. To be legitimate, they must be accredited by ICANN (Internet Corporation for Assigned Names and Numbers), a private and non-profit corporation that allocates IP addresses and manages the DNS. For clarification over terms like IP and DNS, check out this Domaining for Beginners piece.

Some registrars can sell top-level domain names (TLDs) that include .com, .org, .net, and ccTLDs like .ca. Since a number of domains with popular TLDs (e.g. .com, .net) are most likely already taken, a registrar’s job is to only allow you to register one that hasn’t already been taken by someone else.

GoDaddy is an example of a registrar. And now, registry.

Registry

A domain name registry is any organization that manages a database of domain names. They actually create and organize domain extensions, and work alongside registrars to sell those domain names. Registries make all the big decisions regarding registrations and settings, determining the rules for sets of domain names.

Example of domain name registries include Radix and Afilias.

How Do They Come Together?

The hierarchy places ICANN at the top, followed by registries, registrars, resellers, and finally, registrants. It looks a little something like this:

ICANN: Imposes rules and regulations, and coordinates management of the Internet’s naming system
Registry: Creates, enforces rules for individual TLDs (.com, .org, etc.)
Registrar: ICANN-accredited organization that issues domain licenses to registrants
Reseller: A business that sells domains to registrants
Registrant: Individuals or businesses that register domain names

OpenSRS has a great analogy for how these things interact and engage with one another, placing the world of the Internet into that of a dairy farm:

The Government (ICANN) regulates the production, distribution, and quality of milk. Farmers (registries) need to raise cows to produce milk and supply it to distributors (registrars). The distributor then stocks the grocery stores (resellers) with milk, which is purchased and consumed by customers (registrants).

Though these words are very similar, they clearly operate in wholly different ways. If you need an extra tip to help you remember the difference between a registrar and registry, feel free to use our little tip: once you learn to associate a wild bloodthirsty lion with the dedicated pursuit of sales, registrar becomes regist-“ROAR!” It works to help you remember the difference… and now you’ll always look at your sales team like the ruthless pack of animals they really are.


Now that you have a better understanding of the differences between a registrar and a registry, stay tuned for our next instalment of Domaining for Beginners, which will explore the world of new TLDs.

Featured Attendee: Mark Ghoriafi

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Title: Marketing Manager of Premium Names
Website: Go.Global
Twitter: @DotGlobal
LinkedIn: MarkLinked.In


Fast Facts

Location: England is my home, but America is my home for life.
Time spent in the domain industry: Four fresh and rapidly evolving years.
Favourite extension: .With obvious bias aside, it still is .GLOBAL, as it resonates with my extensive travel and work experiences throughout my life, me truly feeling like a global citizen.
Domain you wish you owned: As I spend so much time in the air from country to country, it has to be FLY.GLOBAL.

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
.GLOBAL domains allow for the expanding of horizons and extending of borders. It brings communities from across the globe together around common interests and ideas, providing instant understanding of aspirations and reach. In fact, it was my own global aspirations of moving to the United States from England that prompted the start of my career in the domain industry in 2015, proudly joining the .GLOBAL Domain Registry in 2018.

NamesCon is all about business networking. Can you tell us a story about the success of a meeting at NamesCon?
NAMESCON CHANGED MY LIFE! (And I honestly mean that!) Attending NamesCon 2018 opened doors of opportunity that led to my present position within the .GLOBAL Registry, working alongside a family-like team, within a passionate industry of wonderful people.

How would you describe what you do in a single sentence to a stranger?
Virtual real estate.

Latest and greatest accomplishment in your career?
To have found a job I love, which continues to give me the ability to grow both professionally, and personally.

What are your thoughts on the new TLDs?
I am a believer, adopter, and lover of new TLDs. They have opened the doors to a new dimension of evolving online prospects, and am excited to be part of their continued advancement, helping shape the future of the internet space.

Who would you like to hear speak at NamesCon? Why?
Many businesses and entrepreneurs only speak about their success. I find it inspiring to hear from those who are willing to admit downfall or failure, and how they overcame the odds to get where they are today.

What are you most looking forward to at the upcoming NamesCon?
The passion! The people within the domains industry are a rare breed, and from my attendance to multiple years of NamesCon events, and hundreds of other industry related conferences, it's quite clear we don't like the industry... we love it!

What fact about you would surprise people?
I am the WWE Superman. I play a fun, gimmick character within the WWE wrestling community, and have attended 16 consecutive WrestleManias.

What was one of your biggest “Aha!” moments in life?
That "background" is not spelled "backround.” (I'm still convinced Oxford Dictionary is wrong!)

What’s the most recent thing you learned (big or small)?
Take the risk. It can lead to great reward (and it did!).

Who has been the biggest influence on your life, and what did they teach you?
No thought needed - my parents! Even if this is my professional world, I am proud to admit that it's through their unconditional love and support that put me on the correct paths in life, leading to my own achievements today.

What are you proudest of in your life?
Gaining acceptance to my #1 University choice.

Where is your favourite place to escape?
When in New York, sitting on the rocks overlooking the ice rink and city skyline, letting my thoughts break free.

What was the best advice you were ever given?
"Take it easy. Tomorrow is a new day."


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.



Odes to October: A NamesCon Spotify Playlist

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Picture by womenspost

October is in full swing and that means that NamesCon Global 2019 is less than 4 months away. We picked these songs because they are our soundtrack to putting up the best show yet! We hope you like this month’s selections, and if you do, please don’t forget to share it with your friends. Scroll to the bottom to find out how you can be featured on our blog by helping us craft the next NamesCon playlist.


Jordan Matthew Yerman, Writer

Seasick Steve - "Walkin' Man"

Modern hobo blues with rich, craggy texture and deep humor. A world cobbled together with found objects, including its soundscape. Sit and stay awhile.

Sunscreem - "Love U More"

I may live in British Columbia, but there's a Eurotrash streak in me a mile wide. I do not apologize for that.

Stone Roses - "Driving South”

A high-octane rock 'n' roll tall tale from the band that could have, should have, would have ruled the world: "Anytime you wanna sell yer soul, I got a toll-free number you can ring!"

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Photo by postard

Terri Potratz, Director

Santigold - “GO!”

This song opened the S2 episode of The Handmaid's Tale where June is running through the old Boston Globe offices. A get up and go and win it kind of song. Powerful.

Michel Blais - “Roses”

This entire album (Dans ma main) is amazing and was up for the Polaris Music Prize this year. I'm not a die-hard for classical but his piano compositions have inspired me to investigate more work from modern composers. Your ears deserve to hear this album from start to finish.

Leon Bridges - “Mrs.”

We have the Good Thing record on repeat at our house right now, and this song in particular reminds me of falling in love. That kind of nostalgia is critical when you have a crazy toddler dancing around and another one on the way!

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Photo by mrporter

Joyce Ng, Social Media

Anderson .Paak ft. Kendrick Lamar - “Tints”

Anderson .Paak? Good. Kendrick Lamar? Good. Them together? An unexpected collaboration and an altogether exciting surprise. “Tints” is your feel-good bop of the month. 

Rex Orange County - “Corduroy Dreams”

I had the opportunity to see Rex Orange County but squandered it, so listening to him on a regular basis is my only saving grace. “Corduroy Dreams” is one of my favorites, and a great starting point for those who are unfamiliar with this talented young man. 

Aminé - “REEL IT IN”

I loved this Aminé song on first listen (it appears on his latest album, ONEPOINTFIVE), but when I heard it played during a rowing class, I discovered the perfect song to accompany all of my workouts. 

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Photo by wave

Tania Kabantsov, Events

The Midnight - “Sunset”

This song is from their album Endless Summer and it captures what we are all kind of wishing right now- that summer could last for ever. This song is a synth-pop anthem to being young wild and free.

Khalid - “Better”

Honestly no one is doing R&B/Soul like Khalid right now. This is a very chill song that you can sit back and relax to by the fire sippin’ on a nice glass of scotch- nothing feels better than this...

Christine and the Queen - “TILTed”

This French artist is a super cool chick and her music is upbeat, edgy and provocative. A good friend of mine introduced me to her music and now it always reminds me of them.

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Photo by loudandquiet

Honorable Mentions

Michael Jackson - “Thriller”

You just can't have October without “Thriller".” Come on, we know you know the dance.

Benjamin Bratt- “Remember Me”

One of the most endearing songs from one of my favourite Pixar/Disney movies to date. Ok, maybe I am a little bias but “Día de los Muertos” is coming up and this song is perfect. P.S. if you haven’t watched COCO yet, you really should.

 Photo by   dailyedge

Photo by dailyedge

P.P.S If you still aren’t registered to come to the conference in January you really should!


Will we pull a “Starbucks” and start playing holiday carols in November? Find out next month!

Going to NamesCon Global 2019 and want to share your favorite songs with us? Tweet us or tag us on Instagram @NamesCon and send us your picks! We'll be selecting songs for the official NamesCon Global 2019 playlist, which we'll share in January. In the meantime, listen to our September playlist below.

Featured Attendee: Jeanette Söderlund

Title: Vice President, Marketing and Channel Relations
Website: go.global
LinkedIn: in/jeanettes


Fast Facts

Location: The US but I am originally from Sweden.
Time spent in the domain industry: Approximately eight years.
Favourite extension: Is this a trick question? ... GLOBAL :)
Currently reading: My own (Domain Names - Strategies & Legal Aspects). No, actually I'm reading The Snowman by Jo Nesbø. I'm a sucker for crime novels.

Q & A

Describe your company. How long have you been there, and what led you to this career choice?
.GLOBAL is the registry operating and managing the .GLOBAL namespace, and I’ve been with the company since May 2014, going through all stages of the launch. It’s a single-extension registry, consisting of a relatively small number of highly dedicated individuals spread out all over the globe. We don’t just promote going global for brands, organizations and ideas, it’s also a part of who we are as people and an overall way of life that we support and encourage. I also have my own consulting company and I've written three books (two in English, one in Swedish) on domain names and domain name law.

How does your career compare to what you envisioned in your youth?
Well, when I was a kid I either wanted to become a writer or a cop, so I guess the writing part came true (although I have a lot more writing in me that needs to get out). As far as the cop part goes, I figured that going through law school was ALMOST the same thing, and it ended up getting me to where I am today so I'm happy about that.

Describe a recent challenge that you overcame.
I had too much on my plate for a while during the spring (too many projects, both personal and professional, all the daily tasks for everything relating to .GLOBAL as well as a deadline for the second edition of my book) so I really had to force myself to say no to things that cost more energy than it gave me. Also, I disconnected for a few days and checked into a hotel for a week by myself and just focused solely on getting everything organized and properly done. That helped and I'm proud that it all came together in the end.

What are the most innovative products or services that are currently impacting your business?
RegistryOffice has helped us tremendously in our daily work with .GLOBAL! We'll be sharing a lot of info about it during Namescon Global 2019

What fact about you would surprise people?
I have two pet bunnies that roam around my apartment.

What was one of your biggest “Aha!” moments in life?
A long time ago when I fully grasped the concept that there's no truth, just perception. Accepting this really makes it easier to understand and deal with people.

What are you proudest of in your life?
Daring to drop everything I knew and take a (personal and professional) leap of faith in 2012.

Name three things you can’t travel without.
Neck pillow, iPhone and... money/credit card, I guess?

What was the best advice you were ever given?
Why the hell not?”

What do you think of NamesCon
NamesCon is one of the best events in the industry with a commercial focus and it is ideal for networking. It has a casual yet professional feel, encourages new products and services that moves the industry forward as well as provides the perfect opportunity to nurture and develop existing partnerships.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

Featured Attendee: Manish Lunja

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Title: CEO
Website: brandpros.com
Twitter: @manishlunja
LinkedIn: /manishlunja


Fast Facts

Location: Ahmedabad, India
Time spent in the domain industry: 5 Years
Favourite extension: .COM
Tell us which domain you wish you owned: LasVegas.com
Currently reading: The Spy by Paulo Coelho
Your mentor: Deepak Daftari

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
I founded BrandPros.com Inc. a couple of years ago as a way to work closer with my clients. Currently, we are developing our own portfolio of generic and keyword domains and helping our clients to invest/divest their domains.

How would you describe what you do in a single sentence to a stranger?
I help my clients to buy and sell premium domain names through my professional network.

Latest and greatest accomplishment in your career?
Selling MAQ.com for $50,000 which I bought for $17,000 a couple of years back.

What are your thoughts on the new TLDs?
They still have a long way to go as far as their adoption and acceptance is concerned. Some of them look promising but any successful business with new TLD domain would eventually need to buy the .com.

How has GDPR affected your business, if at all?
Not much. But they need to do something about the WhoIs information

What kinds of changes to you foresee in this industry within the industry in the next year? The next 5 years?
I don't think much will change with the domains. If anything, demand will continue to increase driving up the average sale price.

Who would you like to hear speak at NamesCon? Why?
Deepak Daftari, Father of Indian Domaining, and Nat Cohen from Telepathy.com.

What are you most looking forward to at the upcoming NamesCon?
Dedicated quality time to network with industry friends as well as meeting industry newcomers.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Chinese and Crypto domains along with an increase in demand and value of generic keyword .com domains.

What was one of your biggest “Aha!” moments in life?
Learning about cryptocurrency.

If you had fifteen extra minutes each day, what would you do with them?
I would buy more domains :)

Who has been the biggest influence on your life, and what did they teach you?
My dad, he taught me to be genuinely nice to people and always choose relationship over money.

What are you proudest of in your life?
My composure and ability to remain calm in most situations

Name 3 things you can’t travel without.
My laptop, my cellphone, and tea!

What was the best advice you were ever given?
Do justice with your work and respect the trust that people have in you


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

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NamesCon Goes .GLOBAL

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We are happy to announce an exciting new partnership, and welcome you to our flagship event in Las Vegas: NamesCon Global.

NamesCon has become a truly international brand with the addition of its European and Asian shows, including NamesCon Europe and NamesCon China, as well as NamesCon/CloudFest India. So we made it official and renamed our flagship event "NamesCon Global" to signify the borderless nature of this show, where we welcome attendees from all over the world. In doing so, we have partnered with title sponsor .GLOBAL to make 2019 our most exciting show yet!

"To borrow a bit from Beyoncé, we put a URL on it! The NamesCon Vegas show has always been a global event to celebrate innovations and partnerships that cross borders. It's great to make it official like this. We think the best is still to come!" — Sören Von Varchmin, CEO of NamesCon Global.

The domaining world is an online world, which makes it an increasingly global industry. .GLOBAL represents the disruption of boundaries that restrict ideas or concepts, helping them to become universal, working toward an interconnected online world that's not necessarily anchored to a specific country or geographical location. So partnering with .GLOBAL became an obvious choice for NamesCon.

“We are proud to see one of the largest industry events using a .GLOBAL domain for their branding,” says .GLOBAL CEO Rolf Larsen about the change. “The NamesCon event series is expanding and NamesCon.global both promotes the main and largest event, as well as creating the ideal umbrella brand to capture all regional events.”

Help us celebrate this partnership and join us at NamesCon Global 2019, happening from January 27 to 30 in Las Vegas, Nevada. Secure your ticket now—at namescon.global

Featured Attendee: Maria Cypher

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Title: Director
Website: justtheword.com


FAST FACTS

Location: Oakland, California
Time spent in the domain industry: Almost 20 years
Favourite extension: .com
Tell us which domain you wish you owned: CarInsurance.com would help the bank account
Currently reading: "The Lessons of History" by Will & Ariel Durant
Your mentor: My father

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
Twenty years ago, I co-founded Catchword Branding, and it's become a leading, global naming firm. For me, it was the perfect blend of creative, strategy, playing with words, endlessly learning about new things, and having my own firm. A few years later, we launched a very natural offshoot, Just The Word, which is a marketplace of 1800 premium brandable domain names. I love the Wild West feel of domaining.

NamesCon is all about business networking. Can you tell us a story about the success of a meeting at NamesCon?
Because of NamesCon, my partner Mark and I have forged successful relationships with several domain brokers, with whom we've referred quite a bit of business from Catchword, and to whom we've sold domains from Just The Word.

Can you tell us about how your service or product helps deliver value to your customers?
Because Just The Word is part of Catchword (ranked as the #1 naming firm in the world), the domains we sell are truly creative and appropriate for startups and others interested in affordable brandables. Our names aren't a random bunch of gobbledegook letters. Twenty years of work on hundreds of projects for blue-chip clients has resulted in an unmatched pool of domain names.

How does your career compare to what you envisioned in your youth?
Ha! I didn't know this career existed. I think I gave the rote answers of "doctor or lawyer" when I was a kid, but in my heart I knew I'd be playing with words.

How would you describe what you do in a single sentence to a stranger?
I create company and product names.

Latest and greatest accomplishment in your career?
This past year marked two great milestones: celebrating our 20th anniversary and being ranked the #1 naming agency in the world by Clutch, the leading platform for ranking creative-services firms based on in-depth client reviews and other vetted metrics.

Describe a recent challenge that you overcame.
This has nothing to do with names or domains, but I am the lead singer in a cover band, and we recently did our first wedding. The thought of singing the "first dance song" had my knees wobbling—what if I screwed up the lyrics and messed up their first dance? But I practiced incessantly and tried to think positively. The night came and it was magical, and now my confidence has grown.

What are your thoughts on the new TLDs?
Certainly a handful of them have been successful in their respective niches, but we are very focused on dot-coms on both the naming side (what we recommend to Catchword clients) and the domain side (what we register and sell on Just The Word).

How has GDPR affected your business, if at all?
It hasn't affected us.

What kinds of changes to you foresee in this industry within the industry in the next year? The next five years?
There will be continued shakeout of the new gTLDs, with many of them falling by the wayside, but a few will take root and become known to the average person. But dot-com will still be king.

Who would you like to hear speak at NamesCon? Why?
I would love to hear more speakers talking about the nuts and bolts of building out a site and developing affiliate marketing relationships. Also of course love hearing more about brandables!

What are you most looking forward to at the upcoming NamesCon?
The fantastic combination of interesting speakers, useful info, networking and terrific social events. NamesCon is never dull for a minute!

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Probably still gTLDs, blockchain, China sales, general pricing trends ...

What fact about you would surprise people?
I mentioned this earlier, but probably the fact that I sing with a cover band (and have been for close to 10 years).

What was one of your biggest “Aha!” moments in life?
It's trite, but people are people. I've lived in China and traveled all over the place, and last year I visited Russia. Sure, there are cultural differences, but, to paraphrase Sting, we share the same biology. When you really, truly get that (despite all the tribalism everywhere) it is an aha moment.

If you had fifteen extra minutes each day, what would you do with them?
15 minutes is nothing! They would instantly be absorbed into the madness of the day, and I'd still have no time.

What’s the most recent thing you learned (big or small)?
I read this morning that there are super friendly domesticated foxes (insanely cute; look online). Unfortunately, they don't make for great pets because they are nocturnal and hard to house-train. But adorable!

Who has been the biggest influence on your life, and what did they teach you?
My dad. His rare combination of brilliance and humility inspires me daily (I will never be anywhere close to as brilliant or as humble but I can keep trying).

What are you proudest of in your life?
It sounds cliched, but definitely my three daughters. They are kind, smart, and hilarious. :-)

What was the best surprise you’ve experienced so far in life?
That the crazy worlds of naming and domaining exist and are much needed.

Name 3 things you can’t travel without.
Flat iron, contact lens solution, and my dang phone.

What object would you put in a time capsule that best represents who you are today?
I suppose it might be a steering wheel, to symbolize always driving forward and being in control of my life (though still taking the scenic route at times).

Where is your favourite place to escape?
Maui, Hawaii

What was the best advice you were ever given?
People always seem to have an answer to this question, but I don't! That's the honest answer. I can't remember receiving a piece of be-all-end-all advice. Maybe I can give a piece of advice instead? Ask questions! Be endlessly curious and interested in the world and people around you.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

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Featured Attendee: Adrien Honoré

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Title: COO
Website: nic.best
Twitter: @dotBestSEO
LinkedIn: /honore-adrien


FAST FACTS

Location: Paris, France
Time spent in the domain industry: 5 years
Favourite extension: .Best
Tell us which domain you wish you owned: the.best
Your mentor: Elon Musk

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
Digital, Digital Marketing, technology, Everybody wants to be the Best

Can you tell us about how your service or product helps deliver value to your customers?
Best is a word know worldwide, with a strong definition, the extension .Best give a high value to a brand, name and business.

How does your career compare to what you envisioned in your youth?
Far from what I was supposed to become but life is a surprise, in order to be happy, learn and enjoy what is coming to you.

How would you describe what you do in a single sentence to a stranger?
I will help you to be the best.

Latest and greatest accomplishment in your career?
Become one of the owner of the .Best

Describe a recent challenge that you overcame.
Starting this TLD adventure.

What are your thoughts on the new TLDs?
They will open new possibilities.

How has GDPR affected your business, if at all?
Yes on the "whois" side of things.

What are you most looking forward to at the upcoming NamesCon?
I am ready to discover new things as it is my first year attending.  

If you had fifteen extra minutes each day, what would you do with them?
I would spend them with my family.

What’s the most recent thing you learned (big or small)?
I learn about SEO.

Who has been the biggest influence on your life, and what did they teach you?
My Dad. He taught me about courage, strength, and honour.

What are you proudest of in your life?
My son. 

What was the best surprise you’ve experienced so far in life?
Sky Diving

Name three things you can’t travel without.
My Phone, my Headset, my Friends

Where is your favourite place to escape?
Lac de Vouglans , Jura,  France

What was the best advice you were ever given?
Leave the negative behind you


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here. 

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Sponsor Spotlight: Introducing RegistryOffice

Having a good back-end operator, generic software, a few database tools and skilled employees has traditionally been enough to be able to operate a domain name Registry. But does it really suffice in this day and age?

As a domain name Registry operator, unlike in most other industries, the options are limited when it comes to software tailored to managing the sales and marketing aspects of the business. As there is really no off-the-shelf solutions available, most domain name Registries tend to rely on multiple generic software programs to meet their reporting needs and to provide insight. In these instances, one of the major downsides is the amount of manual work needed to periodically generate the reports.

As the Registry for the .GLOBAL domain extension we’ve experienced these difficulties first-hand which is why we spent a couple of years building our own software to cover all of our needs related to sales and marketing. Initially, we had no intention of sharing this software with other Registries, however after discussing this software with other colleagues we realised that there were many other Registries who needed a similar service.

The final result of developing this software is a service called RegistryOffice.

RegistryOffice joins data from multiple sources and uses machine learning together with AI to improve insight in order to find patterns and trends that would otherwise be hard to carve out manually.

A key component of RegistryOffice is the Dashboard. The Dashboard shows the heartbeat of the Registry - key performance indicators to ensure that the registry is operating according to expectations. The Dashboard is made to be flexible and customizable, hence all reports and views can be tailored to specific Registry needs.

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This series of articles will introduce you to RegistryOffice and its key features.

Featured Attendee: Tom Klosowski

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Title: Director
Website: domainmarketpro.com
Twitter: /DomainMarketPro
LinkedIn: /domainmarketpro


FAST FACTS

Location: Toronto, Canada
Time spent in the domain industry: 15 years
Favourite extension: .COM
Tell us which domain you wish you owned: travel.com

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
We provide a software platform for domain investors to sell, market, promote, and monetize their domains in a professional way and create their own unique domain sales brands. No commissions or success fees are charged through the platform. We started in 2007 with a domain marketplace software called Domainer Script. In 2011 the name was changed to Domain Market Pro (DMP), to reflect the broad scope and vision of the software. It is coined as the first 'domain marketing platform' and continues to grow organically with improved and new features. As an owner of hundreds of domains myself, I was galvanized to create a platform to enable domain owners build a business not only to sell more domains but also to create viable business models utilizing the traffic generated by their domains. In short, to create a regular cash flow while they wait for the right buyers.

NamesCon is all about business networking. Can you tell us a story about the success of a meeting at NamesCon?
I have been very fortunate to build lasting relationships at NamesCon. Relationships that we especially treasure because of the candid exchange of ideas to make our platform even better that came as a result. I also really appreciate and truly enjoy connecting with clients in person for the very first time at NamesCon. It's been an amazing experience. Also, a very cool factor has been watching the live auction and seeing our other clients, who didn't make it in person, bid online. I could recognized their handles.

Can you tell us about how your service or product helps deliver value to your customers?
DMP allows domain investors to build professional, credible, trusted, and authoritative domain marketplaces very quickly, thus helping in a massive way to dispel the impression of a "squatter". Domain sales and landing pages are designed to generate more volume in sales and offers. You have all leads stored in the back-end. You can see who makes an offer that can aid in understanding any potential signals of budget. You can easily follow-up on leads. DMP has the capability to run multiple marketplaces from a single interface for scenarios where you may want to have different marketplaces for specific niches. You can monetize your marketplace(s) and landing pages. DMP also has sales tools to incentivize sales such as creating discount codes/coupons and social media landing pages. And there is much more.

How does your career compare to what you envisioned in your youth?
Since I was very young I envisioned myself in a creative career such as graphic design or photography. But a year after college I got a job at a transportation consulting firm. My boss wanted me to learn programming to develop a PC-based software for the preparation of hazmat/dangerous goods documents that are compliant with federal and international multi-modal regulations. With the advancement of the Internet I pushed to develop the software as a Web-based SaaS (Software-as-a-Service). The management went another way. I left the job to start my own Web development company while the software fizzled out. I ended up starting a different SaaS.

How would you describe what you do in a single sentence to a stranger?
Market your domains like a pro.

Latest and greatest accomplishment in your career?
My greatest accomplishment is the amazing clients I have the privilege of working with, many for over a decade.

Describe a recent challenge that you overcame.
Rebooting Domain Market Pro as a SaaS in 2015-16 with 100% new code.

What are your thoughts on the new TLDs?
Some have clear resale value. Some have practical value. For most, time will tell.

How has GDPR affected your business, if at all?
Our platform is GDPR compliant. But we don't see any significant impact at this time.

What kinds of changes to you foresee in this industry within the industry in the next year? The next 5 years?
Companies will become more conscious of domains as critical part of their overall brand and identity. Value for short, dictionary word, 2 keyword and brandable domains will increase. Domainers will have better and more varied choice of tools to sell and monetize their domains. Trust, authority, and security will become more critical to do business online.

What are the most innovative products or services that are currently impacting your business?
DMP is utilizing well established Web technologies to create an innovative platform that allows domainers to sell domains in ways that rival that of mainstream marketplaces. Our aim is to continue to develop this platform so that it continues to be an innovative product that will impact the businesses of domainers today and tomorrow.

Who would you like to hear speak at NamesCon? Why?
Tim Cook, Jeff Bezos, Satya Narayana Nadella, or similar. It would be so insightful to learn how they leverage domains.

What are you most looking forward to at the upcoming NamesCon?
Meeting our clients, new clients and companies we partner with or could partner with. Also great educational sessions on the state of the industry, domaining strategies, etc.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Security, privacy, branding, and domain monetization.

What fact about you would surprise people?
I'm afraid of heights.

What was one of your biggest “Aha!” moments in life?
When I realized that the Internet allows you to work from anywhere and work with/for anyone.

If you had fifteen extra minutes each day, what would you do with them?
Meditate

What’s the most recent thing you learned (big or small)?
I need to constantly push myself to get outside my comfort zone.

Who has been the biggest influence on your life, and what did they teach you?
There is no one biggest influence. Every person has at least one outstanding quality. I try to identify it and let it influence me. I am still learning.

What are you proudest of in your life?
Marrying my wife.

Name three things you can’t travel without.
Camera, laptop, cellphone (sad, right?)

What object would you put in a time capsule that best represents who you are today?
My journal

Where is your favourite place to escape?
The warm waters of the Pacific Ocean.

What was the best advice you were ever given?
Focus on today. Don't worry about tomorrow.

What do you think of NamesCon?
NamesCon is an excellent opportunity to make new contacts, new friendships, stay up-to-date with the state of the industry, meet representatives from companies you deal with on a regular basis, and learn about new companies and services that can help grow your business.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

Domaining for Beginners, Part 5: Why is Branding Important?

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Welcome to Domaining for Beginners, where we’ll focus on the basics of domains and look at everything from how to choose a good domain name to how new top-level domains are affecting the industry.

45% of NamesCon attendees in 2016 and 2017 were first-timers, so we’ve created this “Domains 101” content series to help newcomers make sense of our exciting industry.

Part 5 of Domaining for Beginners will look at brandable domains.

In Part 4 of Domaining for Beginners, we clarified some oft-used terms in the world of domaining. Now that you have a stronger grasp on general domaining jargon, we're going explore why there's been a growing emphasis on branding in the industry.


The term “brandability” may sound like a made-up nonsense word, but brandability is an important consideration when it comes to choosing a domain for your business.

When something is “brandable,” it’s an original name that can function as a standalone brand. So when applied to domains, “brandable” refers a domain name that also functions as a marketing tool, i.e. one that can also be used as a brand name or vice versa. Brandable domains are usually short and easily readable, and a domain’s brandability will often affect the value of a domain.

Many domainers will purchase a domain based on its perceived brandability. For example “Apple,” though in and of itself a common word, soon became a brand. If someone had purchased “apple.com” prior to the explosion of the computer company, an enormous profit could have been made if the owner of the domain chose to sell it.

To sense or to nonsense: The argument to nonsense

In Part 2 of Domaining for Beginners, we looked at what makes a good domain name. Some of the tips we included are: keeping it short and sweet, ensuring uniqueness, and using real words. When applied to brandability, though, things can get a little murky. The names of a number of newer companies have embraced the use nonsense words as the company name, a real trend that the tech world has been seeing over the past decade. (The HBO show Silicon Valley highlights this with “Hooli,” the fictitious tech giant created for the show.) There’s even a running joke that vowels have become too expensive for bootstrapped startups.

“But nonsense words aren’t good, brandable domains,” you may think to yourself. While that is often true, it’s not always the case. (See: Google, Lululemon, and Twitter…even GoDaddy initially thought to call itself BigDaddy, but the domain name was taken.)

The most important thing to keep in mind is that your domain name represents your business, even if your business may not be fully fleshed out yet. Nowadays, a domain name is often the first thing people will see; it’s the face of your business, which is why it’s important that your URL sounds like a brand.

Back to our Part 2 tips: a simple, memorable, and novel domain will always be superior to a 10-word behemoth that’s impossible to remember and even harder to spell. Hyphens and numbers will complicate your domain, too. The focus here should be your brand, something that can represent your business, but is also simple, memorable, and novel. This means that nonsense words can indeed be fair game—just look at Etsy, Reddit, or Hulu.

tried and true: real word domains

Of course, Etsy, Reddit, and Hulu are extreme exceptions of successful “nonsense” brands, which is why many advocate the use of real word domains.

But what if that perfect, brandable, “apple.com” domain name isn’t available in the legacy .com you desire? Do you follow the trend in Silicon Valley, drop a vowel and rebrand your company “appl.com”?

This is where nTLDs come in: keep your real word brandable domain to the left of the dot, and use the appropriate TLD to qualify your business. In our example, think “apple.tech”, “apple.computer”, or simply “apple.inc” as potential options. This type of brandable domain captures some of the aforementioned requirements for a good domain, as they are often simple. But creating a memorable and novel .com domain can be a little trickier when using existing words, so this is where nTLDs can come in handy.

At this year’s NamesCon Europe, Jeff Sass of .CLUB made the case for real word domains and nTLDs. According to Sass, nonsense.coms suffer from misspelled URLs and it can ultimately be expensive for a business to build the domain into an SEO-friendly brand. With real word domains (also known as keyword domains), it’s much easier for them to rank well in an organic search.

“You want words to the left of the dot to be spelled correctly,” Sass insisted at NamesCon Europe. Using an existing word gives you a head start, since they already have inherent SEO values. Nonsense domains may also not be intuitive for users, creating a disconnect between brand and the service your business provides. (Any guesses for what the company Meebo was all about?)

Finding a useable real word domain name that’s available may be hard—or expensive if you’re keen on acquiring it. But with the help of a nTLD, you may be able to find one that fits your needs.

For more on Jeff Sass’s talk on domains that use real words vs. domains that use made-up, nonsense words, download the NamesCon Europe Trends Report.

While there are arguments for both sides of the coin, the takeaway is this: make a good, memorable, unique, and simple domain. Think of the domain’s marketing potential, and go from there. Whether it’s a nTLD or a .com, it should adequately represent your business and make intuitive sense to your potential clientele.

Now that you understand the ins and outs of a brandable domain, stay tuned for our next instalment of Domaining for Beginners, which will explain what the heck the difference between a registry and a registrar is.

Featured Attendee: Kate Buckley 

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Title: CEO
Website: BuckleyMedia.com
Twitter: @katebuckley1
LinkedIn: /katebuckley1


FAST FACTS

Location: Laguna Beach
Time spent in the domain industry: Since 1998
Favourite extension: .COM
Tell us which domain you wish you owned: Kate.com ;)
Currently reading: The Conversion Code by Gregory Peart
Your mentor: My Father

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
I founded Buckley Media (BuckleyMedia.com) in 2013 as a branding and domains agency. I’d just sold LagunaBeach.com for the Castello Brothers, along with a marketing plan and site redevelopment blueprint I’d created. The new owners hired me on to implement my plans, thus the formation of Buckley Media.

Since that time, I’ve had the pleasure of branding a number of exciting companies (both startups and established companies) and brokering (on both the buy and sell side) some amazing domains including my recent sale of Sleeping.com and Snoring.com for over $1M. I work on an ongoing basis with both the Castello Brothers and Roy Messer on their amazing portfolios, as well as a select number of other domain investors on their valuable ultra-premium domains: https://www.buckleymedia.com/featured-premium-domains.html

How does your career compare to what you envisioned in your youth?
When I was seven years old, I proclaimed to my grandmother that I wanted to be a writer, a hostess and an acrobat when I grew up. Flash forward to age 43: I throw a mean dinner party, I write all day (both professionally and personally—check out http://KateBuckley.com), and if we can count Pilates as acrobatics, I think I'm somewhat on track. ;)

What are your thoughts on the new TLDs?
Not a fan.

How has GDPR affected your business, if at all?
Not in any meaningful fashion that I can currently detect.

What kinds of changes to you foresee in this industry within the industry in the next year? The next 5 years?
Greater regulation. I'm a big fan of the ICA.

What are the most innovative products or services that are currently impacting your business?
Honestly, I'd have to say my HUGE new Acer monitor!

Who would you like to hear speak at NamesCon? Why?
George Kirikos. I enjoy his perspective on things.

What are you most looking forward to at the upcoming NamesCon?
Reconnecting with industry friends and colleagues—and making new ones!

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Artificial Intelligence (impact on the domain industry), GDRP, Domain Valuation and Monetization

What fact about you would surprise people?
I'm an award-winning poet and served as the inaugural Poet Laureate of Laguna Beach

What was one of your biggest “Aha!” moments in life?
Quitting my ad agency job and going to work with David and Michael Castello in 1998. I went from total security to total entrepreneurism. And never looked back.

If you had fifteen extra minutes each day, what would you do with them?
Read more.

What’s the most recent thing you learned (big or small)?
That I need less sleep than I'd previously thought!

Who has been the biggest influence on your life, and what did they teach you?
My great-grandmother.

What are you proudest of in your life?
My relationships.

What was the best surprise you’ve experienced so far in life?
I don't like surprises.

Name 3 things you can’t travel without.
My laptop, lip balm, a great book.

What object would you put in a time capsule that best represents who you are today?
Sadly, my laptop!

Where is your favourite place to escape?
Anywhere with bad wifi. And my boyfriend.

What was the best advice you were ever given?
Listen more than you talk.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

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Featured Attendee: Cyril Fremont

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Title: CEO
Website: www.nic.best
Twitter: @dotBestSEO
LinkedIn: /fremont-cyril


Fast Facts

Location: France
Time spent in the domain industry: 20+ years
Favourite extension: .Best
Tell us which domain you wish you owned: coin.best
Currently reading: Best of the Best by Tim Green
Your mentor: Tom Ford

Q&A

Can you tell us about how your service or product helps deliver value to your customers?
Get a .Best domain and get paid to review!

Describe a recent challenge that you overcame.
Buying the .Best TLD.

What are your thoughts on the new TLDs?
Super excited!

How has GDPR affected your business, if at all?
An issue equals an opportunity. We are building the first decentralized social network (id.best) giving customers ownership and responsibility of their data.

What kinds of changes to you foresee in this industry within the industry in the next year? The next 5 years?
More decentralization in all web services.

What are the most innovative products or services that are currently impacting your business?
Our rewarded and decentralized social network, https://www.getpaid.best.

Who would you like to hear speak at NamesCon? Why?
Jan Koum for his vision on data privacy.

What are you most looking forward to at the upcoming NamesCon?
Networking and officially announcing the opening of our TLD social network.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Crypto and social network.

What fact about you would surprise people?
My dress code ;).

What was one of your biggest “Aha!” moments in life?
When I bought the .Best TLD!

If you had fifteen extra minutes each day, what would you do with them?
Kissing my love.

What’s the most recent thing you learned (big or small)?
Everybody wants to be the best!

Who has been the biggest influence on your life, and what did they teach you?
My parents. They taught me that nothing is impossible.

What are you proudest of in your life?
My son.

What was the best surprise you’ve experienced so far in life?
The .best TLD!

Name 3 things you can’t travel without.
My energy, my Diet Coke, my phone.

What object would you put in a time capsule that best represents who you are today?
My Bell & Ross skull watch.

Where is your favourite place to escape?
Los Cabos.

What was the best advice you were ever given?
Al Pacino in Any Given Sunday: "inch by inch.”


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

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September Songs: A NamesCon Spotify Playlist

  Image via   decisivecravings

We know that September can be a little hectic, between getting things in for the final quarter of the year and the kids going back to school. To alleviate some of that stress, the NamesCon team has put together the perfect playlist to get you motivated and stay moving. 


  Photo via   npr

Photo via npr

Jordan Yerman, Writer

David Bowie - “Sound and Vision”

Has writer's block ever sounded so wonderful? In my experience, no. File under "Things Only Bowie Can Pull Off". (Beck does an orchestral cover that's better than it has any right to be).

St. Vincent - “New York”

A cheeky yet moving ode to growing older and looking oneself in the mirror, and realizing what's irreplaceable. We've all been on both sides of this song, if we're honest with ourselves. Now please excuse me while I listen to it and wallow in bittersweet regret.

William Onyeabor - “Fantastic Man”

Contemporary African music is a dizzyingly broad category, but this funk gem is a great point of entry. It'll be stuck in your head for days.

  Image via    Facebook

Image via Facebook

Joyce Ng, Social Media

Ariana Grande - “No Tears Left to Cry”

I will be the first to admit the assumptions I once made about Ariana Grande’s music. I’ve been a perpetual naysayer of mainstream pop. But Ariana Grande’s latest album sweetener is an undeniably solid pop project. The lead single from the project is still one of the strongest offerings for me, but I encourage you to give Grande’s fun, vibrant, and absolutely saccharine album—which features a number of productions by none other than Pharrell—a shot in its entirety. Besides, who can say no to that voice?

Mac DeMarco - “Honey Moon”

I’d be remiss not to include Mac DeMarco at least once, him being from Duncan, B.C. and all. “Honey Moon” is actually a cover of Japanese legend Haruomi Hosono’s offering of the same title, and it’s one of those songs you can throw on at the end of a long day, when you just want to lay on the couch (or floor—no one’s judging) and unwind, forgetting whatever had been weighing on you. Let Mac take care of it.

BROCKHAMPTON - “1997 DIANA”

If you haven’t heard, BROCKHAMPTON have claimed the title of “Greatest Boyband in the World." After delivering three stellar albums in quick succession (that’s three in under 190 days), they’re back with some new singles that will appear on their upcoming project, Iridescent. Their third official single, “1997 DIANA,” features the same exciting, frantic energy of Saturation I, acting as both a great reminder of the collective’s raw talent and the perfect pick-me-up for when you’re just feeling a bit sluggish.

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Photo by hamadamania

Tania Kabantsov, Events Manager

Ella Mai - “Boo’d Up”

I recently discovered this artist through a remix of this song (please note that this original version is where it’s at). This track is a fresh R&B sound from the UK based artist Ella Mai who has a really effortlessly beautiful voice. She was recently discovered on the ‘gram and has since quickly converted me to a fan with her music.

The Lumineers - “Scotland”

I’m not sure why this band only released a three-song EP this year since their last release in 2016. Maybe they wrote this while traveling through Scotland, drank too much scotch, and never made it back to the studio. That’s my best guess and only acceptable explanation as to why we only have three more fresh tracks from these guys. This song encompasses everything I love about The Lumineers. I especially enjoy the predominantly string sounds of this track which contrasts their more classic piano-forward style.

Leon Bridges - “Smooth Sailin”

This is a classic retro-soul style track through and through. Its fun and upbeat sound will have you dancing in your seat whether you are at the office or in the seat of a car while you take a last-minute road trip to get away from it all. The whole album is really an homage of his hometown of Texas and there is even a track dedicated to his mama (Lisa Sawyer). The whole album is worth every second of its 46 minutes but if you only have time for one song, let this one be it.

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Image via houseoflords

Terri Potratz, Director

Charlotte Day Wilson - "Work"

Seriously, get back to work!

Billie Eilish - "COPYCAT"

One of her middle names is Pirate. Enough said.

Fiona Apple - "Every Single Night"

Here's a throwback fact: I used the full title of Fiona Apple's 1999 album as my high school graduation yearbook message. For the uninitiated, that full album name is: "When the Pawn Hits the Conflicts He Thinks like a King What He Knows Throws the Blows When He Goes to the Fight and He'll Win the Whole Thing 'fore He Enters the Ring There's No Body to Batter When Your Mind Is Your Might so When You Go Solo, You Hold Your Own Hand and Remember That Depth Is the Greatest of Heights and If You Know Where You Stand, Then You Know Where to Land and If You Fall It Won't Matter, Cuz You'll Know That You're Right."

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Image via cdn1.umg3

Josli Rockafella, Graphic Design

Skip Marley - "Refugee"

Because summer driving.

LÉON - "Surround Me" 

Spotify told me to listen to it, and I like it a lot! #repeat

Vance Joy - "Riptide"

I used to be able to play this on the ukulele and am getting excited for winter again so I can hole up and do crafty things. Trying to start a hipster choir on Galiano Island is probably a horrible idea, but can't seem to shake it. 


Give our playlist a listen, and be sure to tune in for next month's, where things may get a bit spooky for October. (Will we include "Thriller"? Only time will tell.) 

Going to NamesCon Global 2019 and want to share your favorite songs with us? Tweet us or tag us on Instagram @NamesCon and send us your picks! We'll be selecting songs for the official NamesCon Global 2019 playlist, which we'll share in January. In the meantime, listen to our September playlist below.

What do Marketing Students and NamesCon Have in Common?

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Image by gdata

Domaining is just about Buying and Selling the names of websites, right? Not quite...

In the last decade, marketing has become more about SEO, PPCs and Social Media platforms and less about traditional TV or print advertising. Of course, everyone still loves a good Super Bowl ad – many people watch the Super Bowl for the ads alone! But Digital Marketing and branding are now critical to ensure the success of a business and they all start with getting online.

Over three quarters of Americans use the internet daily. Consulting businesses, many of which depend solely on online marketing to gain new clients, are on the steep rise. Across the ocean, “in the next 15 years India will see more people come online than any other country”. That’s heaps of internet newbies looking for goods and services. Who will connect these people with these goods and services online, and how?

  Image by   nomorepass

Image by nomorepass

Marketing students are keen to keep up with hot Digital Marketing trends because people now shop, socialize and find new services all online. Marketers must meet their target customers at the places they hang out the most. Marketplaces and e-commerce stores have replaced storefronts and malls. HubSpot tells us that digital marketing: 

“encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.”
  Image by   doofinder

Image by doofinder

It is clear that to connect with customers, marketing strategies must include an online campaign that ultimately drives traffic to a website. Domaining isn’t just about Buying and Selling domains that ultimately become websites. It is a large part of what's covered at NamesCon, but the most successful domain investors know that it is not only about the perfect domain name, it is also about what you do with it that matters. The way in which a website is branded, developed and marketed will determine its ultimate success. NamesCon attracts people from all aspects of the industry including marketing masters who will be speaking about sales, branding, storytelling and developing domain names to optimize or sell a successful business.

So what do future marketers and NamesCon have in common?

Marketers are matchmaking extraordinaires, they get the right product or service into the right hands at the right time. They connect people with things and services that they need. Similarly, NamesCon connects you with the most important aspects of the domaining industry from web hosting companies, brand managers, domain name investors, startups, affiliate marketing companies, parking companies, individual end-users, and everyone else in between. This is the perfect conference if you want to learn the ins and outs of the world of online marketing and branding from the investors who have had a hand in shaping the internet as we know it today.

Domaining For Beginners, Part 4: Domaining Terms, Explained

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Welcome to Domaining for Beginners, where we’ll focus on the basics of domains and look at everything from how to choose a good domain name to how new top-level domains are affecting the industry.

45% of NamesCon attendees in 2016 and 2017 were first-timers, so we’ve created this “Domains 101” content series to help newcomers make sense of our exciting industry.

Part 4 of Domaining for Beginners will look at some domaining terms.

In Part 3 of Domaining for Beginners, we explored important SEO practices when it comes to selecting a domain. Now that you have a better understanding of SEO, we'll take a step back and define a list of general domaining terms that you need to know.


Authorization Code Transfer
A type of domain name transfer used to transfer a domain from one registrar into another. The original owner of the domain will receive a special and unique authorization code (also referred to as an EPP code; see EPP code) from their current registrar that they will then share with the new owner. The new owner will then request the transfer of this particular domain from his or her own registrar of choice. He or she will use the code provided by the original owner to complete the transfer.

Despite this being a more lengthy process than, for example, push transfer (see push transfer), ACTs are more secure forms of transferring domains as it requires that extra layer of security. This is crucial when moving a domain name from one registrar to a different registrar. ACTs are similar to when someone sends you an electronic transfer: he or she will send you a password (EPP code) so that you can then deposit the money into whichever bank you use (registrar), as long as you have the password. 

Brandable
A domain name that also functions as a marketing tool, i.e. one that can also be used as a brand name or vice versa. These domains are usally short and easily readable. Brandability may affects the value of a domain. Example: coca-cola.com. For more on what makes an effective domain name, visit our previous Domaining For Beginners instalment

Country Code Top-Level Domain (ccTLD)
Domains that use special TLDs (see below) that correspond with a country. Example: .US, .CA.

Cybersquatting/cybersquatter
Cybersquatting, also known as domain squatting, is the act of using a domain (registering, trafficking, etc.) in spite of the existence of a trademark. This is often done to profit from others. Example: A cybersquatter purchasing, for example, Nike.com, if the site hadn't yet existed. He or she aims to sell the domain to the company for a profit, or use the domain to draw traffic.

Domain Name
A string of numbers used to find and identify computers on the Internet in place of Internet Protocol (IP) addresses. For more on domain names, read this

Domain Name Server (DNS) 
A naming system that provides addresses to web servers and pages. Also commonly known as the “Phonebook of the Internet.” For more on DNS, read this

Domainer
An individual who buys and sells domain names, usually for profit. Also sometimes known as publishers, domain name speculators, domain investors, or commercial registrants.

Drop Catch
When an individual registers a newly-expired domain. This opportunity arises when the original owner forgets to renew the domain, or purposefully allows their domain to expire. Someone may then take advantage of the opportunity and register it under their own account. This is considered to be a controversial practice in the industry. 

Extensible Provisioning Protocol (EPP) Authorization Key
An added layer of security that protects domain name transfers from one registrar to another.

Flipping Domains
The process of purchasing a domain name with the intent of selling it as soon as possible for a profit. 

Generic Top-Level Domains (gTLD)
An internet domain name extension with three or more characters. It is one of the categories of TLDs in the DNS. Example: .com.

Geo Domain
A domain name that refers to a specific geographical location, often containing a city or a country name. These are often used for local marketing purposes. Example: canada.ca.

Host
The entity that provides the servers used to map domains to a web hosting environment.

Hyper-Text Transfer Protocol (HTTP)
The common protocol for distributed information that defines how messages are formatted and transmitted, and what actions servers and browsers should take in response to various commands. Often found at the beginning of any URL.

HTTPS 
An extension of HTTP. Provides secure communication over any given network. In HTTPS, the communication protocol is encrypted using Transport Layer Security (TLS).

Internationalized Domain Name (IDN)
Domain names that use non-English language scripts, such as Chinese or Arabic. IDNs are encoded by Unicode standard and used as allowed by IDN protocols.

Keyword Domain
A domain that contains an exact match or phrase keyword string, and is valued for its SEO benefits. Learn more about why SEO is important for domains here.  

Masked Forwarding
A service that refers to when a registrar forwards a domain to another, while keeping the original domain name using hidden frames.

Nameserver
(See DNS)

Namespace
The entire potential list of domain names under any specific TLD.

Parking
The registration of a domain name that is not associated with any services, such as a website. It can be classified as monetized (through advertisements) or non-monetized ("Coming Soon!"). 

Push Transfer
A type of domain transfer used to transfer a domain within the same registrar. The current domain owner would require the new owner's account number and/or email to "push" the domain into his or her account. Once this, or any other attempted push transfers, appears on the new owner's account they can either accept or decline the transfer into their own account. This type of transfer can only be done within the same registrar, and is akin to transferring money from one account to another account within the same bank. 

Registrar
A credited organization, such as GoDaddy, that manages the reservation of domain names. 

Registrant
An individual or entity who owns or holds a domain name. 

Registry
An organization that manages top-level domain names and create domain name extensions, set the rules for that domain name, and work with registrars to sell domain names to the public.

Search Engine Optimization (SEO)
The practice of getting increased quality traffic to your website through organic search engine results. For more on SEO, read this

Second-Level Domain (SLD)
The portion of a website address to the left of the top-level domain. This is chosen during registration. Example: namescon.com. For more on SLDs, read this.

Top-Level Domain (TLD)
The portion of a website address to the right of the second-level domain. Example: com, net, org. For more on TLDs, read this.

Uniform Resource Locator (URL)
The term for the entire web address. Example: www.namescon.com.

WHOIS
A protocol used to query a database for information on the registered owners of a given domain name or IP address.


Now that you have a stronger grasp on basic domaining terms, stay tuned for the next instalment of Domaining for Beginners, which will look at the importance of branding.

The NamesCon Team's August Spotify Playlist

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What’s summer without some fresh and fun beats? Well, quiet and boring I guess. That’s why the NamesCon team is sharing their tunes with you from now until we see you at the conference in January (27-30, 2019)! 

Here is our exclusive playlist for the summer, August Anthems, that we are currently listening to while we are busy planning our next event . We hope these tunes cheer you up and make you dance in your seat. 


Tania Kabantsov, Event Manager

Foster The People - "Sit Next to Me"

From their new album Sacred Hearts Club, this funky slower-paced psychedelic pop song is just fun. You might find yourself whistling this tune for a few days.

  Image via  Facebook

Image via Facebook

Vance Joy - "Saturday Sun"

Straight out of Melbourne this singer-songwriter does it again on his new album. His bright mixes of ukulele, guitar, banjo, and big church choruses make us close our eyes and imagine we are on an Aussie beach somewhere watching people surf into the sunset. Ok, maybe it’s just me but give it a listen and see where you end up.

Tokyo Police Club - "Hot Tonight"

This is the perfect tune for a sunny Sunday afternoon. I’d listen to this while barbecuing in the back yard or playing lawn games with friends. Maybe it is just a Canadian thing, but Bocce tournament to this song anyone?

Fleetwood Mac - "Everywhere" 

This classic '80s tune is light, happy, and makes me want to dance around the house. This is one of my favourite songs from one of my favourite bands of all time. I will be dancing to this song when I see them live this fall for what may be their last ever world tour!

Jordan Yerman, Writer

Sofi Tukker, NERVO, The Knocks, Alisa Ueno - "Best Friend"

Funky electro mix. Great tune to get hyped up in the morning, running errands in the sun, or working out.

  Image via  Facebook

Image via Facebook

Ozuna - "Si No Te Quiere"

What’s summer without a spicy latin hit? This is an oldie but a goodie ol’ fashioned reggaeton tune from Puerto Rican singer Ozuna. A summer anthem for those nights when you feel invincible and when everything seems possible.

INXS - "Don’t Change"

The lyrics may not make sense, but nobody cares—this song is a lifetime of summers rolled into only a few minutes. Bittersweet, but more on the sweet side. 

  Image via  Instagram

Image via Instagram

Terri Potratz, Marketing and Events Director

Janelle Monáe - "Make Me Feel"

This whole album [Dirty Computer] is pretty amazing. Hard to choose a favourite, but when I'm working and this comes on, I have a little laugh at myself when I realize my legs are rocking faster than my fingers on the keyboard and then I take a little dance break.

Leeroy Stagger - "Living In America"

A song about living in America, written by a Canadian musician, based on his observations touring extensively throughout the States. Last year Leeroy joined the Cariboo Express, a country opry show around Western Canada that has become an annual tradition for my friends and I to attend. The backup singer and fiddle player on this track is Kendel Carson, also a member of the Cariboo Express gang.

Leikeli47 - "Money"

I'm really drawn to this artist because, aside from her obvious talent, her identity after six years since her first release is still unknown. She doesn't offer many interviews, and wears a mask during performances and photo shoots. A reminder for listeners to let go of false perceptions, and instead just focus on the music.

  Image via  Facebook

Image via Facebook

Bahamas - "Bad Boys Need Love Too"

I love this song because it doesn't sound anything like the rest of the album, but somehow doesn't feel out of place. Another Canadian artist, Bahamas just released a new album earlier this year. I first saw him at Shorefest in Vancouver, a free summer concert which runs alongside the Celebration of Light fireworks event. Super fan ever since.

Josli Rockafella, Graphic Design

Vera Sola - "Small Minds"

Vera is doing a 'secret' show in my friend's backyard, and is like a perfect mashup of Lana Del Rey meets Johnny Cash. Let the sweet sultry sounds of her voice lull you into a mid-summer evening dream.

Michael Jackson - "Rock With You" 

Neither the song nor this artist require an introduction but if you have somehow managed to live under a rock your entire life and have inexplicably missed this tune, please stop everything you are doing immediately, position yourself in a comfortable dancing area and press play now.

  Image via  The Guardian

Image via The Guardian

Joyce Ng, Social Media

The Internet - "Look What U Started"

The Internet just released a quintessential album for warmer months, and "Look What U Started" is a perfect introduction for those unfamiliar with this Los Angeles group's work. Their signature sound is a little seductive with a whole lotta funk, and this lead single from Hive Mind is no exception.

The Strokes - "The Modern Age"

It was hard just to pick one song by NYC's The Strokes, but "The Modern Age" has an excellent balance of summertime charm and nostalgia. Swirling guitar riffs, pounding kick-drums, and an almost monotonous vocal delivery makes for something a little off-kilter and carefree. After all, isn't laissez-faire what summer's all about? 

St. Vincent - "Digital Witness"

"Digital Witness," which appears on St. Vincent's eponymous 2014 album, is full of bouncy brass elements and a fun and vibrant offering. Often penning thoughtful lyrics, this one isn't without its warning: online identity can be a fickle thing, suggesting that what we put out there for the world is meticulously crafted. Whether or not you care for the lesson here, "Digital Witness" is the ultimate way to wrap up our playlist.    


Visit our NamesCon Spotify Chanel to listen HERE now and stay tuned for our Smashing September Super Hits Playlist coming soon. 

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Let NamesCon Treat Your Tweet!

We're narrowing in on the final weeks of our Early-Bird ticket phase for NamesCon Global 2019 coming up in January in Las Vegas, and as a treat, you can currently nab an extra 20% discount off your own ticket simply by sharing a link to our ticket purchase page!

Here's the deal:

  1. Share a Facebook, Instagram, and/or Twitter post that includes this shortlink (goo.gl/aWjD2s) and tag us in it, along with a comment about NamesCon. You can use one of our sample posts below, or make up your own! 
  2. Download the image above or even embed the event shortlink with the image URL: goo.gl/aWjD2s
  3. Be sure to tag us in your post so that we can DM you with a 20% discount code, valid for either Standard or VIP Early-Bird passes. Make sure you're following us on Facebook, Instagram, and Twitter and that your profile is public so we can send you a DM!
  4. Your discount code will be valid for purchase until August 31, 2018, when our Early-Bird ticket phase closes.
  5. We love your likes, shares, and retweets, but only original posts will be valid for this discount.

Already have a ticket to NamesCon Global? If you were lucky enough to secure our Pre-Sale ticket or have already purchased your Early-Bird pass, you can still take part! If your post or tweet gets 10 or more likes and/or retweets, we'll upgrade you to VIP (email us when your tweet starts trending). If you are already VIP, you're pretty much set for success. We'll owe you a beer at the conference.

Our Phase 1 ticket type will take effect September 1, 2018, so get chirpin'!

Sample posts:

Can't wait for #NamesCon Global this January? Don't wait to purchase your Early-Bird tickets - $299 Standard / $499 VIP discount pricing ends this Aug! @NamesCon goo.gl/aWjD2s

Join me at #NamesCon in January 2019 for invigorating keynotes and prime networking opportunities and get your discounted ticket here: goo.gl/aWjD2s @NamesCon

I’ll be in Las Vegas for #NamesCon 2019! Join me and others from the domaining industry for keynotes, networking, and invaluable domaining knowledge, and buy your discounted ticket now: goo.gl/aWjD2s @NamesCon

5 Reasons Why Startups Should Attend NamesCon

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These are exciting times because… you have decided to become an entrepreneur! You have your big, bright and shiny new idea and now you live, breathe, and sleep strategies on how to make your project come to life. Then, you get asked one of these questions:  

  • “What will you name your business?”
  • “Are you building your own website?”
  • “How are you going to get new users for your product or service?”
  • “How will you build your brand?”

These are just a few of the fun questions people will ask you when you first tell them that you are starting your own business. Overwhelmed yet? If you answered yes, then we have some answers for you. We can’t tell you what colour to pick for your logo or where to raise your first round of seed funding, but we can help if you:

1. Are not sure what to name your startup or online business:

It’s kind of in our name; NamesCon is all about domain names and how to build a successful brand online. You will be exposed to hundreds of elite professional domainers who make their living buying and selling domain names. They not only know a good name when they see it, but they know their value. At NamesCon, you could be picking a star name for your business and at the same time purchasing an asset. You will be able to consult with industry experts who can guide you in the right direction when it comes to the perfect brandable name. But wait, what about the extension?

2. Don’t know what domain name or extension to purchase for your new business:

.com, .io, .co, .xyz, .net, .club, .inc, .eco, .app, .health, .tech …. are you confused yet? And the list goes on and on! What do these all mean? They are what is called an ‘extension’. The bit to the right of the dot is an extension and it starts to matter when you find that the .com version of your ‘perfect’ name is already taken. But do not fret just yet. There are loads of fantastic options that are just as SEO friendly (please see the next point) as the .com equivalent. You could, for example, choose an extension that reflects your niche or industry such as .consulting, .boats or .fitness. Again, speaking to an expert might help, and you'll find plenty of experts at NamesCon.

3. Are not sure how to get to the top of the list: (SEO)

Search Engine Optimization is a marketing process which allows customers searching for your type of product or service to find you on a search engine like Google or Yahoo!. Many of the companies that partner with NamesCon have mastered this process and are ready to share their marketing secrets with you. Mastering SEO is only one of the steps to marketing your new business and generating traffic to your site. How will you convert that traffic into clients?

4. Are curious how to market your product or service and land new clients:

Every year we feature keynote speakers that specialize in branding and marketing strategies. They have mastered the art of selling their story and ultimately their business. They can help you do the same. This year, we will also feature a newcomer workshop day where you will be able to get the 101 on social media, domain investing and branding your business.

5. Are wondering how to build a brand:

The success of your new venture can really come down to your name and ultimately the domain name associated with your business. Does your domain name pass the radio test? Are you also purchasing a potential asset at the same time as branding yourself? Branding engineers who attend NamesCon are creative process pros and will guide you to find your branding niche and beyond.


Did you read a domaining term in this story that you didn’t quite understand? If so, stay tuned for our upcoming post on Domaining Lingo 101.

 

NamesCon Book Club: What the NamesCon Team is Reading Right Now

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The NamesCon Book Club aims to share some of the domaining community's favorite reads. Whether they're non-fiction or science fiction, we hope that these books will inspire you to read more while also getting to know the community a little better!

Here's what the NamesCon team is currently reading.


Jordan Yerman, Writer
Currently reading: Born to Run by Bruce Springsteen & New York City in 1979 by Kathy Acker

"The Boss shares stories from his Dickensian upbringing to his meteoric rise. Recounting moments large and small, Springsteen's voice is unique and unmistakable. I really want to have a beer with this guy."

"A cult literary icon gives us a glimpse of a city of strange lights in the darkness, a city that still exists within the one you can visit today. Travel to a time before cronuts, a time before artisanal cheese shops on the Lower East Side."

Helga Neumer, Social Marketing Manager
Currently reading: A Girl on the Train by Paula Hawkins

"I liked it very much in German. A Girl on the Train is thrilling and emotional—a nice combination. You don't really know what to expect when you start with it as it takes some time to be able to follow the story. Normally, I do not really like crime thriller. But this one has kind of a different structure; it's written from different perspectives and time periods. I like her writing style, though I am curious if I would understand and like it in English..."

Tania Kabantsov, Event Manager
Currently reading: On Trails by Robert Moor

"I picked this up at the airport while traveling to Europe this year. The author discusses his obsession with hiking and discovering new and old trails. How do trails form? Why do some improve while others fade and what makes us follow or strike off on our own? The author studies all types of trails from small ant trails to large and ancient urban networks. He also discusses master trails like the Appalachian Trail and trail builders like the Cherokee and traces the origins of the Internet. It's hiking meets philosophy and science. Well written with wit and humour."

Terri Potratz, Marketing and Events Director
Currently reading: Trauma Farm by Brian Brett

"I recently moved to Salt Spring Island in British Columbia, and picked this up at a local bookstore without having any idea it was written by an author who owns a farm right here on the island. I started to clue in when I read a passage that describes the house and cottage we just bought - crazy! This book is a hilarious and educational read about the trials of a small West Coast farm, with brief stories of farming practices and history from around the world."

Joyce Ng, Social Media
Currently reading: His Bloody Project by Graeme Macrae Burnet

"A friend recommended His Bloody Project, a winner of the 2016 Man Booker Prize. The narrative follows the true story of the 1869 case of Roderick Macrae, who mercilessly slaughtered three people in a small community in the Scottish Highlands—and fully admits to it. Incorporating court documents, statements, newspaper articles, medical reports, and most importantly, Roderick's memoir, the novel weaves together an unforgettable and bizarre tale. An unreliable narrator describing a murder mystery—what's not to love?"