Featured Speaker: Alex Melen

Alex Melen_Headshot_NCG_2019.jpg

Location: New Jersey, USA
Session: The 3 B's of Developing Domains: Buy, Build, Benefit


Fast Facts

Time spent in the domain industry: 21
Favourite extension:
.com, of course!
Domain name you wished you owned:
hosting.com
Best North American location for a conferences:
Florida

Q&A

Describe your company and how long you have been there?
SmartSites - I founded the company in 2011.

What can attendees look forward to during your session?
To learn about website development and digital marketing.

What can attendees do in order to prepare for your session? Are there any questions or scenarios they should consider in advance?
Come with an open mind and a list of domains that they are considering developing.

What would you like attendees to learn or take away from your session?
How easy it is to monetize your domains while at the same time increasing their value.

Can you tell us about how your service or product helps deliver value to your customers?
SmartSites is a leading digital agency - we help our clients build websites and market their services. Ultimately, we're here to help our clients succeed online.

What are your thoughts on the new TLDs?
I'm still a big fan of the traditional .com's.

What are you most looking forward to at the upcoming NamesCon?
I'm looking forward to networking with all of the leaders and innovators in the domaining space.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
New TLD's. Monetization.

Who are you excited to hear speak at NamesCon this year? Why?
Myself! Just kidding - there are tons of great speakers this year, I'm excited to attend as many of the sessions as I can.

How did you get your start in the industry?
I started my first company in 1997, starting one of the first web hosting companies on the 'net.

What advice can you offer those who are just getting their start in the domain (or related) industry?
Just do it! Many people don't take the full plunge and just spend years watching from the sidelines. There is no time like the present!

What was one of your biggest "Aha!" moments in life?
When I finally decided to pursue entrepreneurship full time with the starting of SmartSites in 2011. We now have almost 80 employees and 6 offices worldwide.

How would you describe what you do in a single sentence to a stranger?
I train, mentor and empower our SmartSites team to help businesses succeed online.

Latest and greatest accomplishment in your career?
Growing SmartSites to a leading digital agency - opening our 6th office and making it to the INC5000 list for a 2nd year in a row.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

NamesCon_GLOBAL_logos_color.png

Sponsor Spotlight: Crayton Apps, Siteplus

Craytz - crayton apps.jpg

Title: Global Sales Director
Company:
Siteplus
URL: siteplus.com
LinkedIn: @Crayton


Describe what your company does, why you chose this focus, and who benefits from the work that you do.
Siteplus provides a white label website builder platform that simplifies designing and building a website. We are aimed at helping Domain and Hosting providers, Telecommunication companies, Web Developers and Agencies succeed at scaling their own businesses and are committed in delivering intelligent, simple and attractive website technology solutions.

What factors have contributed to your company’s growth and success to date? How do you see these elements evolving in the future?
Siteplus has been able to adopt next-gen technology and surpass the legacy website builder companies with ease of use and simplicity at more affordable rates with a huge focus on mobility as demand increases from end users, especially in high growth emerging markets. Moving forward we see fully responsive websites, having full capabilities to build, manage and edit your website on the run via your smart phone as we are fully committed to continually enhancing our platform and staying ahead of the technology curve.

What can attendees expect to see from your company at NamesCon Global?
Siteplus will demonstrate an exciting alternative website builder platform that exceeds and beats the feature sets from our competitors. We will demonstrate how easy it is to integrate, manage and scale up as well as some of the new features to look forward to in the year ahead.

How has NamesCon made an impact on your company?
This is our first event so we will tell you next year.

If this is your company’s first time partnering with NamesCon - what do you hope to gain from this experience?
We hope to gain lots of new relationships and get a good feeling of what our customers over in the US are really searching for in terms of solutions.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

NamesCon_GLOBAL_logos_color.png

Making the Most Out of NamesCon Global 2019: For Attendees

cameras-composition-computer-1483937 (1).jpg

I attended my first NamesCon a number of years ago (that number will remain undisclosed). I had a fabulous time, but I definitely learned some important lessons that I would love to share with new and returning attendees. Whether you are there to network, learn more about the domaining industry because you are hoping to get involved, or are there to catch up with old friends, these tips will help you make the most out of your experience at the conference.  

Get there early

Especially if you are traveling from a different timezone. There is nothing worse than trying to meet new people, remember names, or trying to pay attention to keynote speakers while your internal clock keeps telling you it's bedtime. Even one day of rest can make the world of a difference to get you accustomed to the riveting Las Vegas timezone. This is important for those who hail from the PST zone, too, as you will find that Vegas runs on a clock that is all on its own.

If you can, arrive during the morning on Saturday and try to get some sun exposure. Studies show that if you are exposed to the morning sunlight, your body will naturally produce its own melatonin to be released later that evening. You can find more tips on beating jet lag here. Plus, you can pick up your NamesCon name badge on Saturday ahead of the busy Sunday crowds. The most important things to try to adhere to when you arrive early, though? Eat healthy food, drink plenty of water, stay away from coffee and alcohol—good luck doing that in Vegas, but at least we can try! ;)

Manage your time

The number one way to do this is by downloading the NamesCon Global Event app! The app will help you create your own personalized agenda by adding sessions you plan to attend from the main agenda. You will also be able to rate and review the sessions you attend. This will allow you to give feedback to help shape our future events!

If you are more of a physical in-hand agenda kind of person then you can pick up a conference guide at the registration desk and highlight the session that interests you. This way, you can schedule important meetings and networking events while attending as many sessions as you can so you don’t miss out on the action. Watch for announcements in your inbox closer to show dates for how to download the event app.

Tour the Exhibit Hall

Take your time to tour the Exhibit Jall and stop by all the booths. Sponsors work really hard to arrange fun and eye-catching displays. They also give out loads of swag! Don’t wait until it all runs out—be the first to get in on the fun. The Exhibit Hall is open only on Monday and Tuesday this year, so be sure to prioritize a good walk-through on one of those days.

Network, network, network

Attend as many sessions as you can because you never know what important connections you will make in a session. After all, you already share a common interest with everyone else sitting in the room, there to hear a speaker or learn about a specific topic, so start a conversation with your seat neighbour!

The event app also has an awesome “Shake & Connect” feature. All you have to do is open the app and shake your phone to connect with other attendees and expand your network. You can also use the app to stay connected. The wall/social feed lets everyone know your thoughts by adding text or images to the social wall as well.

Attend social events and receptions

This is where the magic happens. This is where people let loose and make the memories that live on for many years to come. Check out our agenda for more information.


If you still aren’t registered to come to the conference in January, don’t delay any longer! Register for NamesCon 2019 before Friday, November 30 to take advantage of phase 1 of our ticketing presale. After that, passes will increase in price.

Renewal Rate Calculations: “Ask a Stupid Question and You’ll Get a Stupid Answer”

There is a Norwegian saying “du får svar som du spør” which roughly means that the question you ask will impacts the answer you are given. The point is that you have to carefully consider how a question is phrased and what you are really asking for, as this will have a large impact on the answer. This principle is especially true when it comes to calculating renewal rates for domain names in a certain namespace.    

It is important for all Registries to know the renewal rates for the domain names registered under their top-level domain(s) in order to properly evaluate how successful a marketing campaign is in the long term and to better be able to forecast future revenues. The renewal rates also provide insights on how domain names in a certain zone are being used, which in turn impacts other strategic decisions for the Registry managing the top-level domain.   

Although most people agree that understanding renewal rates is important, exactly how these rates are calculated vary greatly between different Registries. The differences in methods for calculating renewal rates are problematic because it makes comparisons between top-level domains difficult as well as gives very limited insight into the actual trends and well-being of a zone. A simplified statement would be that renewal rates are merely “the percentage of the registered domains within a period of time that gets renewed”, which is true, but that statement fails to take many important variables into consideration. To illustrate this, let’s have a closer look at some of the many nuances that exists when calculating renewal rates:

First, how a renewal is defined by the organisation making the calculations can impact the outcome. For instance, the expiry date is extended by one year when a domain name is transferred - should that count as a renewal? If a domain is registered for 3 years right at the point of initial registration, should that domain still be considered to be renewed each year during those three years, or only renewed after the third year when the registration would otherwise expire?

Secondly, how an average renewal rate for a time period is calculated can vary substantially and thereby provide more or less valuable information.

Example: Registry X wants to calculate its annual average renewal rate. Let’s have a look at the results if they simply take each month’s renewal rate, sum it up to a total and then divide it by 12 months to get the monthly average for that year.

January - June, 10 000 registrations, monthly renewal rate of 60%
July - December, 1000 registrations, monthly renewal rate of 90%
(60 * 6 months) + (90 * 6 months) = 360 + 540 = 900  
900 / 12 months = 75

Doing the calculation this way gives us an answer of a 75% average renewal rate for that year.

So what’s the problem with this? Although the 75% average makes sense mathematically, it fails to take the volume aspect into account. In the example above, the last six months (July-Dec) accounts for only 10% of the Registry’s yearly total volume, but it lifts the average of the other 90% of the registrations notably (from 60% renewal rate to 75%). In other words, the recipient of the information that Registry X has an average renewal rate of 75% is missing a large portion of important information unless he/she has additional knowledge about the numbers used in the calculation.

One way of avoiding this and to get a more informative and useful result from the renewal calculations is to use a weighted average for the time period. A weighted average will, unlike in the example above, account for volume. In other words, the volume that each percentage represents will be taken into consideration when generating the answer.

Busy with other things? Calculating renewal rates accurately is a complex and time consuming task to perform manually, which is why RegistryOffice now has a feature that removes that burden by automating the process of calculating renewal rates and ensures that the calculations are consistently applied.

Screen Shot 2018-11-29 at 11.57.01 AM.png

RegistryOffice calculates renewal rates for the Registry as a whole, as well as on a per registrar basis, both in and outside of campaign periods. The calculated weighted average renewal rate is also used to provide valuable key performance indicators and trend analysis.

The renewal volume and rates are displayed graphically per year for easy interpretation, as shown in the image above.


If you would like a demonstration of how RegistryOffice calculates renewal rates, please reach out to contact@registryoffice.global.

Our Black Friday Sponsorship Sale is Here!

Screen Shot 2018-11-20 at 1.09.18 PM.png

One of the best things about NamesCon is the great exposure for your company or brand. With our sponsorship opportunities available, it’s an excellent way to get noticed. And since it’s Black Friday, we wanted to give you even more of a reason to be a part of NamesCon Global 2019.

Here are some of the awesome sponsorship opportunities that are still available—and currently discounted for Black Friday!


Discounts valid only from November 20 - 27, 2018.
Items are available on a first-come basis, no holds.
Your sponsorship will be secured upon our receipt of your signed offer letter.


Exhibit Kiosk - Black Friday Special

Option A:

  • 1 metre wide kiosk $2,000

  • 2 VIP passes ($900 value)

  • Sponsored post in mobile app - 1x, sponsor chooses day/time based on availability ($500 value)

Total package: $2,000 (discounted from $3,400 value)

Option B:

All of above plus:

  • Full page conference guide advert add-on (discounted from $2,000 to $1,000)

$3,000 with conference guide add-on

Kiosks come with just a black/white standard header included only. Sponsors may opt to coordinate custom graphics, paid for directly through The Expo Group. It costs about $600 to fully skin the kiosk but there is a partial branding option as well.


Deluxe Premium Booths - Black Friday Special

  • 10x10’ hardwall booth

  • Custom back wall graphics, custom header graphic, (2) side panel, (3) arm Lights, (1) 1-meter counter with custom graphic kick panel, (1) stool included

  • 2 VIP passes ($900 value)

$10,900 regular
$8,000 sale


WiFi Network

  • Setting network name and password (within service provider parameters)

  • Rollup banners displayed on site containing network ID and password

  • Dedicated WiFi information page within conference guide

  • Slides on rotation in each session room containing network name, password, and sponsor logo

  • High-speed internet for all conference attendees within conference area

$20,000 regular
$15,000 sale


Closing Party

  • Event runs from 8pm to 11 pm on Tuesday, January 29.

  • 16 bowling lanes on private upper level with sponsor logo displayed on 8 LED screens

  • Some food and beverages included

  • Roxy room and private terrace available for quieter networking or VIP area

$18,000 sale


Closing Keynote Brunch

  • Wednesday, January 30, 11am

  • 5 minutes of mic time to introduce your company, welcome attendees to the brunch service, and bring the panelists and moderator to the stage

  • Sponsor logo displayed on projection screens

  • Table tents at each table with your company message and logo

  • Room ID rollup banners at venue entry

  • Buffet brunch service

  • Bloody Mary and mimosa drinks with branded stir sticks

$15,000 regular
$10,000 sale


Exhibit Hall Entertainment 

  • Thank you roll-up banners featuring sponsor logo next to the game area

  • Sponsor logo incorporated onto play surface or area, where possible

  1. Foosball

  2. Ping pong

$3,000 sale


Photo Sponsor

  • Your logo watermark on every NamesCon photo taken during the event

  • Long-term exposure as photos are used throughout the year and beyond!

$20,000 regular
$10,000 sale


VIP Lunch Sponsor

5 minutes of mic time to introduce your company, welcome VIP attendees to the lunch service, and bring the Executive Session speaker and moderator to the stage

  • In-room branding including 4 rollup banners

  • Table tents at each table with your company message and logo

  • Buffet food service with standard and alcoholic drink options

$10,000 regular
$9,000 sale (per day)

Availability:

Monday, January 28
Tuesday, January 29


Entrance Unit

Brand the rear, interior and exterior panels of the NamesCon entrance unit placed at the pre-conference entry area, where all attendees walk through to access the conference space and Club Tower.

Includes:

  • Production and installation of entrance unit

  • Custom branding

$10,000 regular
$9,000 sale


Featured Attendee: Andreia Soares

Andreia Soares.jpg

Title: Manager of Marketplace Operations
Website: www.brandbucket.com
Twitter: @brandbucket
LinkedIn: @brandbucket


Fast Facts

Location: Los Angeles, California
Time spent in the domain industry: 6 months
Favourite extension: .ly
Domain you wish you owned: silly.com
Currently reading: Behave: The Biology of Humans at Our Best and Worst by Robert Saplosky

Q&A

Who would you call your mentor?
Ayanna Presley and Margot and Zeena Bushnaq.

Describe your company. How long have you been there, and what led you to this career choice?
BrandBucket is the original domain marketplace. I have been with BrandBucket since June. I have always wanted to get into the tech industry but I didn't know exactly where I could fit in since I wasn't an engineer or developer. I come from a community engagement background and knew when I saw the opening at BrandBucket, I had to give it a shot! Especially as a woman, I think it is important to get into industries that are still very male dominated. Working for BrandBucket, I feel inspired working along side such intelligent and innovative coworkers.

Can you tell us about how your service or product helps deliver value to your customers?
At BrandBucket, our service is two-fold. We strive for success with both our sellers and buyers. Our sellers vary from serial domainers to entrepreneurs or really anyone who had domains that they were no longer using and wanted a place to sell them. We offer them a simple process to publish their names for sale and we take care of the rest! Similarly for buyers, we take care of all the escrow services so they can come onto our marketplace, find a name they like and have an easy buying process. We offer Seller Support and designated staff for both the buyers and sellers to reach out if there is ever any issue.

How would you describe what you do in a single sentence to a stranger?
I keep the marketplace running smoothly and make sure the Seller's need are heard and met.

What are your thoughts on the new TLDs?
Just with many new things, it is interesting to see what sticks and what doesn't work. I think that goes for the new TLDs as well. We have to try new ones out to see what the consumer likes to use and what they don't.

What kinds of changes to you foresee in this industry within the industry in the next year?
I feel like there will be a change in buyer preferences. With new TLDs being released, it will be interesting to see how that effects name choices.

What are you most looking forward to at the upcoming NamesCon?
I am looking forward to connecting with domainers! I am still very new to this industry and always love to hear everyone's stories of how they become involved with this industry.

What fact about you would surprise people?
I grew up in Portugal!

If you had fifteen extra minutes each day, what would you do with them?
Meditate! Take a few moments to myself and slow down.

Name three things you can’t travel without.
Chapstick, a good book, and my phone.

What object would you put in a time capsule that best represents who you are today?
If plants could survive in a capsule I would say that. I am a huge plant lover but I think it always describes me as a person well. Plants only grow when they have the right elements. I feel like I try really hard to make sure my work, friends and loved ones get everything they need to help the company or relationships grow. It is also something I focus on with myself, self care and being in tune with myself is the only way I can continue to grow in my career and life.

Where is your favourite place to escape?
The beach—it instantly calms me.

What was the best advice you were ever given?
Don't get stuck on what you don't have control over.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

Domaining For Beginners, Part 7: What Are New TLDs?

newgtlds_031715.png

Welcome to Domaining for Beginners, where we’ll focus on the basics of domains and look at everything from how to choose a good domain name to how new top-level domains are affecting the industry.

45% of NamesCon attendees in 2016 and 2017 were first-timers, so we’ve created this “Domains 101” content series to help newcomers make sense of our exciting industry.

In Part 6 of Domaining for Beginners, we looked at the relationship between branding and domaining, and the two things are more intertwined than one might think!

Part 7 of Domaining for Beginners will explore just what new TLDs are.


New TLDs are all the rage now, and the number being added to the web is growing at an exponential pace. Extensions such as .com, while still ever-popular, are no longer the only option, and the new TLDs have allowed domainers to succumb to their wildest dreams. Love dogs? What about .dog? Thinking of starting a food blog? .foodie could be a great option. The possibilities are endless!

But just what are they, and what is the impact that they’re having on such things as SEOs?

A Little Refresher

Top-level domains are that portion of a website address to the right of the name of the web address, or the second-level domain. Every domain name will have a suffix that will indicate what TLD it belongs to, including but not limited to: gov, org, edu, net, ca, etc. Need a refresher on what domain names are? Read this.

Since 1985—which is when .com was first used—a number of new TLDs have been created, and in 2012, ICANN officially accepted applications for new TLDs. As of 2017, there are over 880 domain extensions, including .blog, .net, .web, .global, and many others, which have given businesses a great opportunity to select a TLD that better fits their brand.

The Many Benefits

If your company registers for a new TLD, such as .namescon, you or your company would be the registry operator for that very TLD, just like how another company is the registry operator for .com. You would have complete control over who is allowed to register with that TLD, and how they are allowed to use it.

These TLDs can be open or closed, which just implies that they can either be open to public use, or only to public access. If they’re open registries, the public can register their own second-level domains with it. It follows that closed registries means that the public cannot register their own second-level domains with the TLD. The latter is usually what happens with dot-brand TLDs, since such companies will want to protect their brands.

Having your very own TLD can bring many benefits, including preventing fraud, better marketing, cybersquatting prevention, and more. Another added bonus? New TLDs are generally less expensive than their legacy counterparts.

With all this said, there are still some who aren’t loving the new TLDs.

The Arguments Against

Some studies have shown that individuals are more likely to trust websites with .com and .co over new TLDs, but it’s been proven that younger demographics are more likely to trust new TLDs either equally or more so than such TLDs as .com and .co.

Another concern that some have against new TLDs include criminals using new TLDs to replicate existing domains of big brands to set up hosts for scams, spam e-mailing, scams, suspicious software downloads, malware distribution, and "phishing" attacks.

With new TLDs being a new phenomenon, a number of misconceptions have arisen. Radix does a great job dispelling some of the most popular ones here.


Now that you have a better understanding of new TLDs, stay tuned for our next instalment of Domaining for Beginners, which will explore the world of geo TLDs.

November Notes: A NamesCon Playlist

fog-foggy-forest-4827.jpg

T-minus eleven weeks till it’s show time!

We hope you like this month’s selections, and if you do, please don’t forget to share it with your friends. Scroll to the bottom to find out how you can be featured on our blog by helping us craft the next NamesCon playlist.


  Image by Raunie Mae Baker

Image by Raunie Mae Baker

Tania Kabantsov, Events

Elliott Slinn - “It’s You”

This song was written by a really dear friend of mine and is, well, the ultimate love song. So if you plan on falling in love this November this is the song for you.

Luca Fogale - “I Don’t Want to Lose You”

This is the latest single from a local talent from the Pacific Northwest. His vocals are heart-melting, it’s like he knew we needed some warm and cozy sounds to get us through these Vancouver November rains. Thanks Luca!

James Bay - “Just For Tonight”

This is a great dance tune. It kind of reminds me of an Eagles song. It’s got this free and adventurous spirit to it. Just for tonight forget who you are and dance your heart out!

 Photo by  monlaferte

Photo by monlaferte

Jordan Yerman, Writer

Mon Laferte - “Amárrame”

If this Chilean singer/songwriter's massive hit doesn't get to you, then you have a defective dance gene and should seek treatment. This colorful list of lyrical instructions is a duet with Colombian megastar Juanes.

Stevie Wonder - “Superstition”

The funk, the vibe, the clavinet track. I honestly believe this to be one of the greatest tracks ever recorded. This is the song that plays in your head when you're walking down the street feeling on top of the world.

LP - “Lost on You”

Amazingly efficient use of lyrics, delivered with maximum impact by this stellar NYC-based singer/songwriter. Warning: will make you re-examine any and all failed relationships. May also make you crave whiskey.

vincestaples2017x1240.jpg

Joyce Ng, Social Media

Vince Staples - “Feels Like Summer”

I can’t be the only one clinging on to the last, fleeting vestiges of summer, right? Vince Staples dropped FM just in time for my seasonal affective disorder (better known as SAD) to kick in, featuring an opener that reminds me of that fun, excitable warm weather energy. If this is your first introduction to Vince, know that he’s a master of concept albums, and the short but (not so) sweet FM is no different.

Elliott Smith - “Say Yes”

Of course, if you’re looking to lean into the SADness, I would recommend some Elliott Smith. It’s been a while since I’ve listened to some of his haunting, at times heart-wrenching music, so leave it to my umpteenth viewing of The Royal Tenenbaums to remind me of his genius. (And if you know what scene I’m talking about: it never fails to make me cry.) “Say Yes” from Either/Or is honest and melancholic, and it’ll put you in a mood; maybe save this one for those rainy days indoors, when no one will see you sob.

Danny Dwyer - “Honest”

Back to something a little more lighthearted. Danny Dwyer’s “Honest,” though sad in content, is one of those soulful, smooth-as-silk offerings that put you at ease and with a timeless quality that makes you wonder, “Who the heck is this guy?” Every element seems to fit together perfectly, showcasing the L.A.-based artist/producer’s ability to create memorable soundscapes. “Honest” is a jam.


If you still aren’t registered to come to the conference in January you really should!

Going to NamesCon Global 2019 and want to share your favorite songs with us? Tweet us or tag us on Instagram @NamesCon and send us your picks! We'll be selecting songs for the official NamesCon Global 2019 playlist, which we'll share in January. In the meantime, listen to our November playlist below.

Featured Speaker: Mark Kychma

Mark_Kychma.jpeg

Location: London, England
Session: Domain Name Valuation


Fast Facts

Time spent in the domain industry: 14
Favourite extension:
ccTLDs (.ME in particular)
Domain name you wished you owned:
thisis.me
Now reading:
Why We Sleep: The New Science of Sleep and Dreams by Matthew Walker
Best North American location for a conferences:
Florida
Your mentor:
Michael H. Berkens

Q&A

Describe your company and how long you have been there?
DNPric.es was spun off five years ago from the in-house monitoring system. I have been building it with my other two partners over a decade. Registra.rs was acquired and integrated about three years ago.

What can attendees look forward to during your session?
I shall touch the following topics: What is there in the value of domain names? What financial instruments one can apply to maximize the cash flow? Tips & tricks from 10+ years of domain name brokerage, leasing and valuation.

What can attendees do in order to prepare for your session? Are there any questions or scenarios they should consider in advance?
Think about how do you value digital assets? What techniques have proved to work for you?

What would you like attendees to learn or take away from your session?
Structured techniques and hopefully inspiration of how to be more realistic and effective in the industry that is changing again.

Can you tell us about how your service or product helps deliver value to your customers?
I believe that transparency brings you closer to the reality. And that makes life simpler, happier and more fun.

What are your thoughts on the new TLDs?
Many (most of them) make sense. They shall slowly penetrate the Internet there and there. Give them a decade or two. From the financial angle, the registries are more aggressive in maximizing their revenues, have being helping many already with the pricing models and identifying the right premium sets. This all leaves less space for domainers to speculate. Still with thousands of options, the domaining field is very wide.

What kinds of changes do you foresee within the industry in the next year? 5 years?
In the next year we shall see another acquisition or two. This is just natural for the maturing industry. In the long run, five years ago I jotted an article for TheNextWeb [ http://thenextweb.com/insider/2013/06/09/how-many-domain-names-will-the-explosion-in-gtlds-really-produce/ ]. Most of the claims still hold. As I travel I see more and more new extensions being used in new products and they are [slowly] changing the consumer perception. Domain names are there to stay for a while and the trend is heading towards short and jingly names, easy to recall, easy to promote.

What are you most looking forward to at the upcoming NamesCon?
Meeting many people with whom I interacted over the Internet and phone but have less chances to meet in person on a more regular basis.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Many shall revisit blockchains, obviously new gTLDs along with secondary markets and techniques to enhance the premium sales. Personally, I am looking forward to discover new useful tools to open extra gates in the marketing and new channels as well.

Who are you excited to hear speak at Namescon this year? Why?
Frank Schilling and his Uniregistry that never stops innovating and tries to bring the industry to the new horizons as well. I would also love to hear more about domain name leasing. Frank should hire me as a Director of Leasing and I promise to add significant revenue within three years.

What's something most people don't know about you?
I let one personal domain name drop back in 1999. Then recovered it years later. The game has different prospective if you look over the decades and the cash flow.

How did you get your start in the industry?
My first domain name was a personal site back in 90s. Then few more for the companies and services I worked in. Then more for the future projects. Than first sales. Had to drop many domain names too. Being financially savvy is the main survival key.

What advice can you offer those who are just getting their start in the domain (or related) industry?
Research first. Learn the game and the turf. Then invest in slow cycles. Focus on IRR. Domain names are very exotic derivatives. Very illiquid. Hedging a portfolio requires some financial skills as well.

What was one of your biggest "Aha!" moments in life?
Today it is AI & ML. Also, many bio hacks I can share with friends and peers at the lunch or coffee chat.

How does your career compare to what you envisioned in your youth?
It shifted from working for big companies to mastering the growth in niche markets. I had no idea I would end up in the DNS world.

How would you describe what you do in a single sentence to a stranger?
I work for “Zillow” or “Zupla” of the Internet.

If you had fifteen extra minutes each day, what would you do with them?
Depending on a day or need: more time with the family, more networking, more exercising, more work.

Who has been the biggest influence on your life? What lessons did that person teach you?
Having recently read the book 10% Human: How Your Body's Microbes Hold the Key to Health and Happiness by Alanna Collen, it is definitely the other 90%: microbiome and how we love it to love us back.

Latest and greatest accomplishment in your career?
Taking a courage and releasing private data of DNPric.es for the public use and observing it being used in every country on this planet.

Describe a recent challenge, at work or in your personal life, that you overcame.
Convincing myself to go back to the university to refresh on the artificial intelligence. That industry made a significant breakthrough in the past 20 years. Bounding with the study buddy and dedicating time to it gave me an extra idea for DNPric.es, currently under the hood.

Where is your favourite place to escape?
Mother nature. In all of its forms. If you ask to narrow it down: skiing in Alps or supping on fresh waters.

What was the best advice you were ever given?
My father taught me to take life as a game. It is much more fun this way.

What object would you put in a time capsule that best represents who you are today?
A memory card with my photo and video archive. Or a small version of it on my IG account(s) @Londain, @DNPrices et. al.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

NamesCon_GLOBAL_logos_color.png

Featured Attendee: Michael Cyger

Michael Cyger_Headshot_NCG_2019 (1).jpg

Title: Founder & Publisher
Company: DNAcademy
Website: www.dnacademy.com
Twitter: /michaelcyger
LinkedIn: /cyger


Fast Facts

Location: Bainbridge Island, WA
Time spent in the domain industry: Since 2010
Favourite extension: .com
Domain you wish you owned: Internet.com—it's changed our lives
Now reading: Blitzscaling by Reid Hoffman
Your mentor: Everyone that's ever come on a DomainSherpa show


Q&A

Describe your company. How long have you been there, and what led you to this career choice?
I founded DNAcademy in 2016 after conducting hundreds of interviews on DomainSherpa. I wanted there to be a methodology, process, proven toolset and consistent language to value, buy, sell and manage domain names so entrepreneurs, investors and webmasters could remove most of the trial and error and wasted resources, and short-circuit the time it takes to become educated about domain names.

NamesCon is all about business networking. Can you tell us a story about the success of a meeting at NamesCon?
I love attending NamesCon because it is the one event that everyone in the industry goes to every year. I am so happy to see friends, both old and new, to share a drink/meal with people who have known me for years through DomainSherpa but whom I've never met, to hear their story. It motivates and drives me to produce better content that helps more people.

How does your career compare to what you envisioned in your youth?
As a youth I enjoyed taking things apart to see how they worked, and then putting them back together (most of the time). Old radios, my Mattel handheld football game, telephones -- I was literally quite shocked to learn that there was current running through telephone lines. I never imagined that I'd be trying to test, take apart, put back together and then explain to others how I did it and the pros/cons of it in the domain name industry. But I really enjoy meeting people from all over the world, educating those who are interested in learning, and the feeling of personal satisfaction by knowing I explained a topic so well that anyone, regardless of geography or language, can understand and benefit from it.

How would you describe what you do in a single sentence to a stranger?
I own a media company that empowers people—through education—to be more intelligent, efficient and effective.

Latest and greatest accomplishment in your career?
I recently partnered with an awesome startup to help them acquire a killer domain name. I think they're going to change the world. And I'm so honoured and excited to be a small part of their journey to success.

What are your thoughts on the new TLDs?
Most serve a purpose and have their place, just like every gTLD, ccTLD, and sTLD. And just like every TLD, some second level domains value and others are worthless.

What kinds of changes to you foresee in this industry or within the industry in the next year? The next five years?
I think the pendulum will swing back to companies taking full responsibility for their relationships with customers, rather than relying on social media platforms (like Facebook and Twitter), public blogs (like Medium), and third-party shopping websites (like Amazon). Companies are now realizing that once they allow a platform to insert themselves between the company and their customers, they can assert their power to limit access/communications to customers, influence pricing, or pick who wins or loses based on factors out of your control like partnerships.

Who would you like to hear speak at NamesCon? Why?
Speakers that can talk about how to identify and influence top-level executives who don't value premium domain names.

What are you most looking forward to at the upcoming NamesCon?
Sharing a meal with friends old and new.

What fact about you would surprise people?
Every year I pick a new year's resolution. In 2018, I decided to learn to walk on my hands. I had to hire a personal trainer to build strength in my shoulders and core, but I accomplished it in 5 months. Ask me what my resolution for 2019 is at NamesCon.

What was one of your biggest “Aha!” moments in life?
Candy and extra iPad time motivates kids.

Who has been the biggest influence on your life, and what did they teach you?
My wife. We celebrated 21 years of marriage recently. She makes me a better person every day.

What are you proudest of in your life?
My three children.

Name 3 things you can’t travel without.
iPhone, MacBook, and a book in print.

What object would you put in a time capsule that best represents who you are today?
1. A picture of my extended family.
2. The first computer I ever owned, an Atari 400 (with the membrane keyboard) and tape drive for storage.
3. A link to my Wikipedia page (hopefully I'll do something one day to deserve one!).

Where is your favourite place to escape?
Maui


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

NamesCon_GLOBAL_logos_color.png

Sponsor Spotlight: RegistryOffice Abuse Monitor

Abusive domain name registrations is a concern for the domain name industry as a whole. Malicious activity in a zone can not only damage the reputation of the targeted top-level domain, resulting in lost revenue and end user trust, but it also risks causing severe financial harm to the people or businesses that become victims of it. It is our joint responsibility to stay on top of this issue and to do what we can to manage it.

RegistryOffice is well-aware of the busy schedules of registry operators and the wide-spread issue with managing abuse in a name space effectively, which is why Abuse Monitor was created.

RegistryOffice Abuse Monitor is an ICANN-compliant abuse monitoring service and provides a cost-effective and efficient way to monitor and manage cases of abuse.  Abuse Monitor ensures that a registry´s obligations under Spec. 11.3(b) of the Registry Agreement is met and exceeded.

RegistryOffice Abuse Monitor is comprised of three main components: Abuse monitoring, Case Management and Reporting.  

  • Abuse Monitor detects malicious activity in real time using the industry’s most reputable service providers to monitor a registry´s zone. Abuse Monitor identifies all the major types of abuse, such as spam, hosting of malicious code and phishing.

Screen Shot 2018-10-15 at 9.09.59 AM.png
  • Abuse Monitor Case Management system allows registries to take action in cases at a very early stage, as well as to manage the cases proactively and effectively through an easy-to-use interface. Trends and bigger issues are easily detected by filtering results by, for instance, registrar or abuse category. Linking Abuse Monitor to WHOIS information generates an even further in-depth picture of abuse trends, as well as allows a registry to proactively identify potential problems.

Screen Shot 2018-10-15 at 9.11.09 AM.png
  • Abuse Monitor Reporting includes required reports for ICANN, and more in-depth reporting to identify trends.

The Abuse Monitor service is offered in different-sized packages, all created to fit the various types of registry operators and their respective abuse management needs.

For more information and pricing, please visit: https://www.abusemonitor.global/home

Featured Sponsor: Rolf Larsen of .GLOBAL

Dot global1814.jpg

Title: CEO
Website: .Global
Twitter: @rolflarsen
LinkedIn: /rolflarsen


Fast Facts

Location: Bordeaux, France
Time spent in the domain industry: 25 years
Favourite extension: .GLOBAL of course :)
Domain you wish you owned: crypto.bank
Your mentor: Steve Jobs

Q&A

Describe your company. How long have you been there and what led you to this career choice?
Our company operates the new domain name extension .GLOBAL Having been a long time in the domain name industry and founded multiple companies over the last 28 years, I wanted to create a names space well suited for startups that has ambitions to grow past a local presence. I have been with .GLOBAL since I founded it with a few colleagues in 2011 until now.

NamesCon is all about business networking. Can you tell us a story about the success of a meeting at NamesCon?
We meet the majority of our large resellers (domain name registrars) at NamesCon. Its hard to point out one particular success story from all those meetings. I guess, the success story is the large amount of productive meetings we have with both resellers and domain name investors at NamesCon. The event is the absolute best in our industry for commercial sessions and networking. A great supplement to all the ICANN events we participate at.

Can you tell us about how your service or product helps deliver value to your customers?
We operate with an open registration policy with no restrictions. From the innovators to distributors, entertainers, networkers, thought-leaders, educators, activists, charities, designers and makers – thousands of .global domains are registered monthly all over the world. The value they get is the availability of the brand name they wish to use for their domain name, a clean namespace with very low abuse rates and a domain extension that broadcasts ambitions to reach a global audience.

How does your career compare to what you envisioned in your youth?
I thought I would work in finance. Turned out I was much more suited for a technical path. A path where I had to learn finance anyways.

How would you describe what you do in a single sentence to a stranger?
I focus on business development and marketing to make the new domain name extension .GLOBAL grow across multiple markets around the world.

Latest and greatest accomplishment in your career.
Besides .GLOBAL, it was building a nation wide ISP in Norway 1993-1998. We where one of the first ISPs to automate the signup process of new clients, giving them internet access, email and needed software to use the net. A pan European Web hosting company 1998-2005. We were the worlds biggest windows based host and first to fully automate domain registration and web hosting in 1998. A web conference business in northern Europe 2001-2007. One of the first in the world to use web as a sharing tool for audio conferencing with our own technology.

Describe a recent challenge that you overcame.
Getting investors to back our current company with almost zero evidence that we would succeed with the business. Or even have one.

What are your thoughts on the new TLDs?
They are needed. Alternatives to the legacy domain extensions had to be introduced to give more and better online branding choices to innovators and organizations around the world.

What kinds of changes to you foresee within the industry in the next year? The next 5 years?
During the next year, I believe we will see more of the early signs we are experiencing of increased awareness of new TLDs. So I believe in steady growth. The last two years growth statistics has been influenced by domains sold for a few cents or even given away for free. I believe this practice will slow down as it gives poor renewal statistics and a large amount of abuse for both registry's and registrars. At the end of the next 5 years I believe we have a good awareness of new TLDs around the world. But during those 5 years, it seems likely to me that we shall experience a global financial downturn that is likely to affect our business short term. Even if it is not needed, I believe we might see another application opening for new TLDs during those 5 years.

What are the most innovative products or services that are currently impacting your business?
There is a lot of innovation going on in block-chain and crypto currencies. We see many domain name registrations related to these technologies.

Who would you like to hear speak at NamesCon and why?
Frank Schilling because he sees the industry from so many angles and has a lot of experience.

What are you most looking forward to at the upcoming NamesCon?
The networking of course. Seeing old industry colleagues and meeting new faces.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
It could be something that ties the blockchain technology to our industry. A topic I would like to see at some point is best practice examples of online branding strategies in the world of domain names, app store keywords, social media handles and SEO.

What fact about you would surprise people?
The length of experience in our industry and the number of children I have (5).

What was one of your biggest Aha moments in life?
When I understood how the Internet was so well suited for commercial use. That was the reason for starting an ISP in 1993.

If you had fifteen extra minutes each day what would you do with them?
Relax in the sun, jog in the woods and read more (online).

Whats the most recent thing you learned big or small?
That North Korea now can send a rocket to any country in the world (scary).

Who has been the biggest influence on your life and what did they teach you?
Bruce Willis thought me that it was ok to go bald :) Not that I had a choice..

What are you proudest of in your life?
Besides my children, it’s the companies that I have built together with good friends.

What was the best surprise you’ve experienced so far in life?
That selling Internet access starter kit with modem could be done by pizza delivery and with a pizza. Not to forget that getting online could take at least the time of eating that pizza.

Name three things you can’t travel without?
My mobile, my iPad for movies, and chargers.

What object would you put in a time capsule that best represents who you are today?
A 3D-printed clone facing any sort of screen. Or me in my old Corvette C1 being my most happy self.

Where is your favourite place to escape?
Mauritius for wind- and kite-surfing.

What was the best advice you were ever given?
Worry less, as most things you worry about will never happen (my Dad).


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

NamesCon_GLOBAL_logos_color.png

Domaining For Beginners, Part 6: What's the Difference Between a Registry and Registrar?

best-domain-registrars.jpg

Welcome to Domaining for Beginners, where we’ll focus on the basics of domains and look at everything from how to choose a good domain name to how new top-level domains are affecting the industry.

45% of NamesCon attendees in 2016 and 2017 were first-timers, so we’ve created this “Domains 101” content series to help newcomers make sense of our exciting industry.

In Part 5 of Domaining for Beginners, we looked at the relationship between branding and domaining, and the two things are more intertwined than one might think!

Part 6 of Domaining for Beginners will look at the difference between registries and registrars.


Registry, registrar, regist-whoa!

Getting a domain name registered doesn’t have to be hard, but some of the jargon can be a little confusing for some. Three terms in particular—registry, registrar, and registrant—are very similar and without a little more understanding, can make entering the domain name business seem a bit complicated. Today, we’ll be looking at the difference between registries and registrars.

Registrar

A registrar is an accredited organization that sells domain names to the public. It’s a service that allows you to officially register your site. To be legitimate, they must be accredited by ICANN (Internet Corporation for Assigned Names and Numbers), a private and non-profit corporation that allocates IP addresses and manages the DNS. For clarification over terms like IP and DNS, check out this Domaining for Beginners piece.

Some registrars can sell top-level domain names (TLDs) that include .com, .org, .net, and ccTLDs like .ca. Since a number of domains with popular TLDs (e.g. .com, .net) are most likely already taken, a registrar’s job is to only allow you to register one that hasn’t already been taken by someone else.

GoDaddy is an example of a registrar. And now, registry.

Registry

A domain name registry is any organization that manages a database of domain names. They actually create and organize domain extensions, and work alongside registrars to sell those domain names. Registries make all the big decisions regarding registrations and settings, determining the rules for sets of domain names.

Example of domain name registries include Radix and Afilias.

How Do They Come Together?

The hierarchy places ICANN at the top, followed by registries, registrars, resellers, and finally, registrants. It looks a little something like this:

ICANN: Imposes rules and regulations, and coordinates management of the Internet’s naming system
Registry: Creates, enforces rules for individual TLDs (.com, .org, etc.)
Registrar: ICANN-accredited organization that issues domain licenses to registrants
Reseller: A business that sells domains to registrants
Registrant: Individuals or businesses that register domain names

OpenSRS has a great analogy for how these things interact and engage with one another, placing the world of the Internet into that of a dairy farm:

The Government (ICANN) regulates the production, distribution, and quality of milk. Farmers (registries) need to raise cows to produce milk and supply it to distributors (registrars). The distributor then stocks the grocery stores (resellers) with milk, which is purchased and consumed by customers (registrants).

Though these words are very similar, they clearly operate in wholly different ways. If you need an extra tip to help you remember the difference between a registrar and registry, feel free to use our little tip: once you learn to associate a wild bloodthirsty lion with the dedicated pursuit of sales, registrar becomes regist-“ROAR!” It works to help you remember the difference… and now you’ll always look at your sales team like the ruthless pack of animals they really are.


Now that you have a better understanding of the differences between a registrar and a registry, stay tuned for our next instalment of Domaining for Beginners, which will explore the world of new TLDs.

Featured Attendee: Mark Ghoriafi

Mark Ghoriafi .GLOBAL headshot (1).jpg

Title: Marketing Manager of Premium Names
Website: Go.Global
Twitter: @DotGlobal
LinkedIn: MarkLinked.In


Fast Facts

Location: England is my home, but America is my home for life.
Time spent in the domain industry: Four fresh and rapidly evolving years.
Favourite extension: .With obvious bias aside, it still is .GLOBAL, as it resonates with my extensive travel and work experiences throughout my life, me truly feeling like a global citizen.
Domain you wish you owned: As I spend so much time in the air from country to country, it has to be FLY.GLOBAL.

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
.GLOBAL domains allow for the expanding of horizons and extending of borders. It brings communities from across the globe together around common interests and ideas, providing instant understanding of aspirations and reach. In fact, it was my own global aspirations of moving to the United States from England that prompted the start of my career in the domain industry in 2015, proudly joining the .GLOBAL Domain Registry in 2018.

NamesCon is all about business networking. Can you tell us a story about the success of a meeting at NamesCon?
NAMESCON CHANGED MY LIFE! (And I honestly mean that!) Attending NamesCon 2018 opened doors of opportunity that led to my present position within the .GLOBAL Registry, working alongside a family-like team, within a passionate industry of wonderful people.

How would you describe what you do in a single sentence to a stranger?
Virtual real estate.

Latest and greatest accomplishment in your career?
To have found a job I love, which continues to give me the ability to grow both professionally, and personally.

What are your thoughts on the new TLDs?
I am a believer, adopter, and lover of new TLDs. They have opened the doors to a new dimension of evolving online prospects, and am excited to be part of their continued advancement, helping shape the future of the internet space.

Who would you like to hear speak at NamesCon? Why?
Many businesses and entrepreneurs only speak about their success. I find it inspiring to hear from those who are willing to admit downfall or failure, and how they overcame the odds to get where they are today.

What are you most looking forward to at the upcoming NamesCon?
The passion! The people within the domains industry are a rare breed, and from my attendance to multiple years of NamesCon events, and hundreds of other industry related conferences, it's quite clear we don't like the industry... we love it!

What fact about you would surprise people?
I am the WWE Superman. I play a fun, gimmick character within the WWE wrestling community, and have attended 16 consecutive WrestleManias.

What was one of your biggest “Aha!” moments in life?
That "background" is not spelled "backround.” (I'm still convinced Oxford Dictionary is wrong!)

What’s the most recent thing you learned (big or small)?
Take the risk. It can lead to great reward (and it did!).

Who has been the biggest influence on your life, and what did they teach you?
No thought needed - my parents! Even if this is my professional world, I am proud to admit that it's through their unconditional love and support that put me on the correct paths in life, leading to my own achievements today.

What are you proudest of in your life?
Gaining acceptance to my #1 University choice.

Where is your favourite place to escape?
When in New York, sitting on the rocks overlooking the ice rink and city skyline, letting my thoughts break free.

What was the best advice you were ever given?
"Take it easy. Tomorrow is a new day."


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

Odes to October: A NamesCon Spotify Playlist

 Picture by   womenspost

Picture by womenspost

October is in full swing and that means that NamesCon Global 2019 is less than 4 months away. We picked these songs because they are our soundtrack to putting up the best show yet! We hope you like this month’s selections, and if you do, please don’t forget to share it with your friends. Scroll to the bottom to find out how you can be featured on our blog by helping us craft the next NamesCon playlist.


Jordan Matthew Yerman, Writer

Seasick Steve - "Walkin' Man"

Modern hobo blues with rich, craggy texture and deep humor. A world cobbled together with found objects, including its soundscape. Sit and stay awhile.

Sunscreem - "Love U More"

I may live in British Columbia, but there's a Eurotrash streak in me a mile wide. I do not apologize for that.

Stone Roses - "Driving South”

A high-octane rock 'n' roll tall tale from the band that could have, should have, would have ruled the world: "Anytime you wanna sell yer soul, I got a toll-free number you can ring!"

 Photo by   postard

Photo by postard

Terri Potratz, Director

Santigold - “GO!”

This song opened the S2 episode of The Handmaid's Tale where June is running through the old Boston Globe offices. A get up and go and win it kind of song. Powerful.

Michel Blais - “Roses”

This entire album (Dans ma main) is amazing and was up for the Polaris Music Prize this year. I'm not a die-hard for classical but his piano compositions have inspired me to investigate more work from modern composers. Your ears deserve to hear this album from start to finish.

Leon Bridges - “Mrs.”

We have the Good Thing record on repeat at our house right now, and this song in particular reminds me of falling in love. That kind of nostalgia is critical when you have a crazy toddler dancing around and another one on the way!

 Photo by   mrporter

Photo by mrporter

Joyce Ng, Social Media

Anderson .Paak ft. Kendrick Lamar - “Tints”

Anderson .Paak? Good. Kendrick Lamar? Good. Them together? An unexpected collaboration and an altogether exciting surprise. “Tints” is your feel-good bop of the month. 

Rex Orange County - “Corduroy Dreams”

I had the opportunity to see Rex Orange County but squandered it, so listening to him on a regular basis is my only saving grace. “Corduroy Dreams” is one of my favorites, and a great starting point for those who are unfamiliar with this talented young man. 

Aminé - “REEL IT IN”

I loved this Aminé song on first listen (it appears on his latest album, ONEPOINTFIVE), but when I heard it played during a rowing class, I discovered the perfect song to accompany all of my workouts. 

 Photo by   wave

Photo by wave

Tania Kabantsov, Events

The Midnight - “Sunset”

This song is from their album Endless Summer and it captures what we are all kind of wishing right now- that summer could last for ever. This song is a synth-pop anthem to being young wild and free.

Khalid - “Better”

Honestly no one is doing R&B/Soul like Khalid right now. This is a very chill song that you can sit back and relax to by the fire sippin’ on a nice glass of scotch- nothing feels better than this...

Christine and the Queen - “TILTed”

This French artist is a super cool chick and her music is upbeat, edgy and provocative. A good friend of mine introduced me to her music and now it always reminds me of them.

 Photo by   loudandquiet

Photo by loudandquiet

Honorable Mentions

Michael Jackson - “Thriller”

You just can't have October without “Thriller".” Come on, we know you know the dance.

Benjamin Bratt- “Remember Me”

One of the most endearing songs from one of my favourite Pixar/Disney movies to date. Ok, maybe I am a little bias but “Día de los Muertos” is coming up and this song is perfect. P.S. if you haven’t watched COCO yet, you really should.

 Photo by   dailyedge

Photo by dailyedge

P.P.S If you still aren’t registered to come to the conference in January you really should!


Will we pull a “Starbucks” and start playing holiday carols in November? Find out next month!

Going to NamesCon Global 2019 and want to share your favorite songs with us? Tweet us or tag us on Instagram @NamesCon and send us your picks! We'll be selecting songs for the official NamesCon Global 2019 playlist, which we'll share in January. In the meantime, listen to our September playlist below.

Featured Attendee: Jeanette Söderlund

Title: Vice President, Marketing and Channel Relations
Website: go.global
LinkedIn: in/jeanettes


Fast Facts

Location: The US but I am originally from Sweden.
Time spent in the domain industry: Approximately eight years.
Favourite extension: Is this a trick question? ... GLOBAL :)
Currently reading: My own (Domain Names - Strategies & Legal Aspects). No, actually I'm reading The Snowman by Jo Nesbø. I'm a sucker for crime novels.

Q & A

Describe your company. How long have you been there, and what led you to this career choice?
.GLOBAL is the registry operating and managing the .GLOBAL namespace, and I’ve been with the company since May 2014, going through all stages of the launch. It’s a single-extension registry, consisting of a relatively small number of highly dedicated individuals spread out all over the globe. We don’t just promote going global for brands, organizations and ideas, it’s also a part of who we are as people and an overall way of life that we support and encourage. I also have my own consulting company and I've written three books (two in English, one in Swedish) on domain names and domain name law.

How does your career compare to what you envisioned in your youth?
Well, when I was a kid I either wanted to become a writer or a cop, so I guess the writing part came true (although I have a lot more writing in me that needs to get out). As far as the cop part goes, I figured that going through law school was ALMOST the same thing, and it ended up getting me to where I am today so I'm happy about that.

Describe a recent challenge that you overcame.
I had too much on my plate for a while during the spring (too many projects, both personal and professional, all the daily tasks for everything relating to .GLOBAL as well as a deadline for the second edition of my book) so I really had to force myself to say no to things that cost more energy than it gave me. Also, I disconnected for a few days and checked into a hotel for a week by myself and just focused solely on getting everything organized and properly done. That helped and I'm proud that it all came together in the end.

What are the most innovative products or services that are currently impacting your business?
RegistryOffice has helped us tremendously in our daily work with .GLOBAL! We'll be sharing a lot of info about it during Namescon Global 2019

What fact about you would surprise people?
I have two pet bunnies that roam around my apartment.

What was one of your biggest “Aha!” moments in life?
A long time ago when I fully grasped the concept that there's no truth, just perception. Accepting this really makes it easier to understand and deal with people.

What are you proudest of in your life?
Daring to drop everything I knew and take a (personal and professional) leap of faith in 2012.

Name three things you can’t travel without.
Neck pillow, iPhone and... money/credit card, I guess?

What was the best advice you were ever given?
Why the hell not?”

What do you think of NamesCon
NamesCon is one of the best events in the industry with a commercial focus and it is ideal for networking. It has a casual yet professional feel, encourages new products and services that moves the industry forward as well as provides the perfect opportunity to nurture and develop existing partnerships.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

Featured Attendee: Manish Lunja

ManishLunja_ Featured Attendee.png

Title: CEO
Website: brandpros.com
Twitter: @manishlunja
LinkedIn: /manishlunja


Fast Facts

Location: Ahmedabad, India
Time spent in the domain industry: 5 Years
Favourite extension: .COM
Tell us which domain you wish you owned: LasVegas.com
Currently reading: The Spy by Paulo Coelho
Your mentor: Deepak Daftari

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
I founded BrandPros.com Inc. a couple of years ago as a way to work closer with my clients. Currently, we are developing our own portfolio of generic and keyword domains and helping our clients to invest/divest their domains.

How would you describe what you do in a single sentence to a stranger?
I help my clients to buy and sell premium domain names through my professional network.

Latest and greatest accomplishment in your career?
Selling MAQ.com for $50,000 which I bought for $17,000 a couple of years back.

What are your thoughts on the new TLDs?
They still have a long way to go as far as their adoption and acceptance is concerned. Some of them look promising but any successful business with new TLD domain would eventually need to buy the .com.

How has GDPR affected your business, if at all?
Not much. But they need to do something about the WhoIs information

What kinds of changes to you foresee in this industry within the industry in the next year? The next 5 years?
I don't think much will change with the domains. If anything, demand will continue to increase driving up the average sale price.

Who would you like to hear speak at NamesCon? Why?
Deepak Daftari, Father of Indian Domaining, and Nat Cohen from Telepathy.com.

What are you most looking forward to at the upcoming NamesCon?
Dedicated quality time to network with industry friends as well as meeting industry newcomers.

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Chinese and Crypto domains along with an increase in demand and value of generic keyword .com domains.

What was one of your biggest “Aha!” moments in life?
Learning about cryptocurrency.

If you had fifteen extra minutes each day, what would you do with them?
I would buy more domains :)

Who has been the biggest influence on your life, and what did they teach you?
My dad, he taught me to be genuinely nice to people and always choose relationship over money.

What are you proudest of in your life?
My composure and ability to remain calm in most situations

Name 3 things you can’t travel without.
My laptop, my cellphone, and tea!

What was the best advice you were ever given?
Do justice with your work and respect the trust that people have in you


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

NC-attendees-GLOBAL_02.jpg

NamesCon Goes .GLOBAL

NC-goes-GLOBAL_03.jpg

We are happy to announce an exciting new partnership, and welcome you to our flagship event in Las Vegas: NamesCon Global.

NamesCon has become a truly international brand with the addition of its European and Asian shows, including NamesCon Europe and NamesCon China, as well as NamesCon/CloudFest India. So we made it official and renamed our flagship event "NamesCon Global" to signify the borderless nature of this show, where we welcome attendees from all over the world. In doing so, we have partnered with title sponsor .GLOBAL to make 2019 our most exciting show yet!

"To borrow a bit from Beyoncé, we put a URL on it! The NamesCon Vegas show has always been a global event to celebrate innovations and partnerships that cross borders. It's great to make it official like this. We think the best is still to come!" — Sören Von Varchmin, CEO of NamesCon Global.

The domaining world is an online world, which makes it an increasingly global industry. .GLOBAL represents the disruption of boundaries that restrict ideas or concepts, helping them to become universal, working toward an interconnected online world that's not necessarily anchored to a specific country or geographical location. So partnering with .GLOBAL became an obvious choice for NamesCon.

“We are proud to see one of the largest industry events using a .GLOBAL domain for their branding,” says .GLOBAL CEO Rolf Larsen about the change. “The NamesCon event series is expanding and NamesCon.global both promotes the main and largest event, as well as creating the ideal umbrella brand to capture all regional events.”

Help us celebrate this partnership and join us at NamesCon Global 2019, happening from January 27 to 30 in Las Vegas, Nevada. Secure your ticket now—at namescon.global

Featured Attendee: Maria Cypher

Maria Cypher.jpg

Title: Director
Website: justtheword.com


FAST FACTS

Location: Oakland, California
Time spent in the domain industry: Almost 20 years
Favourite extension: .com
Tell us which domain you wish you owned: CarInsurance.com would help the bank account
Currently reading: "The Lessons of History" by Will & Ariel Durant
Your mentor: My father

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
Twenty years ago, I co-founded Catchword Branding, and it's become a leading, global naming firm. For me, it was the perfect blend of creative, strategy, playing with words, endlessly learning about new things, and having my own firm. A few years later, we launched a very natural offshoot, Just The Word, which is a marketplace of 1800 premium brandable domain names. I love the Wild West feel of domaining.

NamesCon is all about business networking. Can you tell us a story about the success of a meeting at NamesCon?
Because of NamesCon, my partner Mark and I have forged successful relationships with several domain brokers, with whom we've referred quite a bit of business from Catchword, and to whom we've sold domains from Just The Word.

Can you tell us about how your service or product helps deliver value to your customers?
Because Just The Word is part of Catchword (ranked as the #1 naming firm in the world), the domains we sell are truly creative and appropriate for startups and others interested in affordable brandables. Our names aren't a random bunch of gobbledegook letters. Twenty years of work on hundreds of projects for blue-chip clients has resulted in an unmatched pool of domain names.

How does your career compare to what you envisioned in your youth?
Ha! I didn't know this career existed. I think I gave the rote answers of "doctor or lawyer" when I was a kid, but in my heart I knew I'd be playing with words.

How would you describe what you do in a single sentence to a stranger?
I create company and product names.

Latest and greatest accomplishment in your career?
This past year marked two great milestones: celebrating our 20th anniversary and being ranked the #1 naming agency in the world by Clutch, the leading platform for ranking creative-services firms based on in-depth client reviews and other vetted metrics.

Describe a recent challenge that you overcame.
This has nothing to do with names or domains, but I am the lead singer in a cover band, and we recently did our first wedding. The thought of singing the "first dance song" had my knees wobbling—what if I screwed up the lyrics and messed up their first dance? But I practiced incessantly and tried to think positively. The night came and it was magical, and now my confidence has grown.

What are your thoughts on the new TLDs?
Certainly a handful of them have been successful in their respective niches, but we are very focused on dot-coms on both the naming side (what we recommend to Catchword clients) and the domain side (what we register and sell on Just The Word).

How has GDPR affected your business, if at all?
It hasn't affected us.

What kinds of changes to you foresee in this industry within the industry in the next year? The next five years?
There will be continued shakeout of the new gTLDs, with many of them falling by the wayside, but a few will take root and become known to the average person. But dot-com will still be king.

Who would you like to hear speak at NamesCon? Why?
I would love to hear more speakers talking about the nuts and bolts of building out a site and developing affiliate marketing relationships. Also of course love hearing more about brandables!

What are you most looking forward to at the upcoming NamesCon?
The fantastic combination of interesting speakers, useful info, networking and terrific social events. NamesCon is never dull for a minute!

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?
Probably still gTLDs, blockchain, China sales, general pricing trends ...

What fact about you would surprise people?
I mentioned this earlier, but probably the fact that I sing with a cover band (and have been for close to 10 years).

What was one of your biggest “Aha!” moments in life?
It's trite, but people are people. I've lived in China and traveled all over the place, and last year I visited Russia. Sure, there are cultural differences, but, to paraphrase Sting, we share the same biology. When you really, truly get that (despite all the tribalism everywhere) it is an aha moment.

If you had fifteen extra minutes each day, what would you do with them?
15 minutes is nothing! They would instantly be absorbed into the madness of the day, and I'd still have no time.

What’s the most recent thing you learned (big or small)?
I read this morning that there are super friendly domesticated foxes (insanely cute; look online). Unfortunately, they don't make for great pets because they are nocturnal and hard to house-train. But adorable!

Who has been the biggest influence on your life, and what did they teach you?
My dad. His rare combination of brilliance and humility inspires me daily (I will never be anywhere close to as brilliant or as humble but I can keep trying).

What are you proudest of in your life?
It sounds cliched, but definitely my three daughters. They are kind, smart, and hilarious. :-)

What was the best surprise you’ve experienced so far in life?
That the crazy worlds of naming and domaining exist and are much needed.

Name 3 things you can’t travel without.
Flat iron, contact lens solution, and my dang phone.

What object would you put in a time capsule that best represents who you are today?
I suppose it might be a steering wheel, to symbolize always driving forward and being in control of my life (though still taking the scenic route at times).

Where is your favourite place to escape?
Maui, Hawaii

What was the best advice you were ever given?
People always seem to have an answer to this question, but I don't! That's the honest answer. I can't remember receiving a piece of be-all-end-all advice. Maybe I can give a piece of advice instead? Ask questions! Be endlessly curious and interested in the world and people around you.


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here.

NamesCon_GLOBAL_logos_color.png

Featured Attendee: Adrien Honoré

Adrien Honoré_coo.Best.jpg

Title: COO
Website: nic.best
Twitter: @dotBestSEO
LinkedIn: /honore-adrien


FAST FACTS

Location: Paris, France
Time spent in the domain industry: 5 years
Favourite extension: .Best
Tell us which domain you wish you owned: the.best
Your mentor: Elon Musk

Q&A

Describe your company. How long have you been there, and what led you to this career choice?
Digital, Digital Marketing, technology, Everybody wants to be the Best

Can you tell us about how your service or product helps deliver value to your customers?
Best is a word know worldwide, with a strong definition, the extension .Best give a high value to a brand, name and business.

How does your career compare to what you envisioned in your youth?
Far from what I was supposed to become but life is a surprise, in order to be happy, learn and enjoy what is coming to you.

How would you describe what you do in a single sentence to a stranger?
I will help you to be the best.

Latest and greatest accomplishment in your career?
Become one of the owner of the .Best

Describe a recent challenge that you overcame.
Starting this TLD adventure.

What are your thoughts on the new TLDs?
They will open new possibilities.

How has GDPR affected your business, if at all?
Yes on the "whois" side of things.

What are you most looking forward to at the upcoming NamesCon?
I am ready to discover new things as it is my first year attending.  

If you had fifteen extra minutes each day, what would you do with them?
I would spend them with my family.

What’s the most recent thing you learned (big or small)?
I learn about SEO.

Who has been the biggest influence on your life, and what did they teach you?
My Dad. He taught me about courage, strength, and honour.

What are you proudest of in your life?
My son. 

What was the best surprise you’ve experienced so far in life?
Sky Diving

Name three things you can’t travel without.
My Phone, my Headset, my Friends

Where is your favourite place to escape?
Lac de Vouglans , Jura,  France

What was the best advice you were ever given?
Leave the negative behind you


Attending NamesCon Global 2019? We want to give conference attendees the opportunity to learn more about you before the show! Fill out the Featured Attendee Profile form here. 

NamesCon_GLOBAL_logos_color.png