Michael Feeley is the Chief Operating Officer of Trillion, an intent-based advertising platform serving Fortune 500 advertisers and Above.com, a full-circle solution platform for domain investors, founded in 1997 along with its other family of brands, including Help.com, Mamma.com and Drop.com.au.
With 26 years in digital advertising and marketing, Michael got his start founding one of the first PPC (pay-per-click) search engines and domain parking companies. He has partnered with some of the industry’s largest platforms and publishers, including Google, Yahoo, Taboola, Teads/Outbrain, IPONWEB, Magnite, Criteo and TripleLift, building out multiple eight and nine-figure ad platforms, brand strategies and go-to-market plans that drive digital ad spend across every vertical. Over his career he has generated more than $500 million in ad revenue and negotiated with nearly every major publisher, supply-side platform, demand-side platform and data provider in the space.
His reputation is built on original thinking, pioneering digital advertising concepts including search-based day-parting, search-based max-bid theory, S2S arbitrage and patented cross-platform CPC bidding models. He has led and grown cross-functional teams ranging up to one hundred people, working closely with product, engineering and sales organizations throughout his career.
Widely respected across the programmatic and search marketing ecosystem, Michael is known for his strategic insight, his bold, big-picture thinking, and his relentless focus on building innovative, industry-changing products and partnerships. He is based in the San Diego, CA area.