Brooke Edge is a researcher and strategist with a PhD in Media Studies and Communications. She has directed solutions & insights development for research and advertising agencies, and prior to academia worked as a features reporter in Prague, Czech Republic. Currently, Brooke leads research efforts for Open Eye clients with an aim toward strategic audience definition and value delivery.
Brooke's work with Open Eye is defined by the following belief: To attract and best serve members, consumers, and clients, you need to grasp their core motivations and behavior drivers. The best place to start in this effort is by understanding their values.
Brooke has executed quantitative and qualitative brand research and strategy efforts for clients in many sectors, including technology, CPG, banking, and retail. Current and prior clients include Google, U.S. Bank, Purina, Nestlé, and the Louisville Zoo. She also thrives on community involvement – serving as a board leader for multiple Louisville-based non-profit organizations – and enjoys spending time with her two kids and husband exploring the world.
