Mark Crall is a GTM channel strategist and founder of Ready Fire Aim Sherpas, where he guides technology vendors into the MSP and MSSP channel. He is a contributing author to MSP GLOBAL and an advisor to CloudFest Americas. He has spent more than two decades on every side of this market. He built and sold his own MSP, then led channel and go to market teams at Autotask, StorageCraft, Tigerpaw, SuperOps.ai and AP2T Labs. He was named a CRN Channel Chief and speaks regularly at CloudFest, MSP GLOBAL and SMB TechFest. His work rests on one idea: MSPs are not a delivery tier, they are the trust layer their customers depend on. He is at his best drawing out a room rather than holding the floor.
