Carrie Smaha spent 12 years in the agency space, including 6 years leading an award-winning agency, before joining InMotion Hosting as Senior Manager of Marketing Operations. That experience as a business owner shapes how she approaches every decision; she thinks like someone with skin in the game.
With 20+ years spanning agency leadership, web development, and technical SEO, Carrie works at the convergence of marketing strategy, product development, and technical infrastructure. With deep roots in open-source web development, she has helped build and bring hosting products to market, bridging the gap between what customers need and what the business delivers.
Her programming background gives her a hands-on perspective uncommon in marketing leaders. She digs into the technical stack, architects solutions, and translates complex technical realities into strategies that drive growth and protect reputation.
Her experience on both sides of the agency-hosting relationship gives her a grounded, owner-minded view of what it takes to build products people trust and bring them to market in a way that lasts.