Moderator Profile: Braden Pollock

I founded LBM in late 2003 with a DUI directory. Back then DUI lawyers would pay a flat monthly rate to be listed on 1800DUILAWS.com and could use the phone number 1.800.DUI.LAWS in their own marketing. Now almost everything we do is leadGen. While we’re still exclusively for lawyers (for now), we cover almost all legal practice areas. Way back when, we would build websites for our clients as well. That led me to buying domains for our clients. Once I discovered the domain aftermarket, I was hooked. We started selling far more legal domains than we did websites. Now our domain focus is primarily generic, premium one-word .com names.