Photo by Natalia Stupnikova
Session Name: Building a Band Brand Using Social Media
Location: Scottsdale, AZ
Domain name you wish you owned: Apple.com
Now watching: Criminal Minds
Now reading: 63 Documents The Government Doesn’t Want You To Read by Jesse Ventura
Best city for a conference: Las Vegas
Describe your company and how long you have been there.
Megadeth is a heavy metal rock band that’s been around for 34 years. I founded a rock record company called EMP Label Group with Thom Hazaert in 2016. Thom and I then founded Ellefson Coffee Co. later that year.
What can attendees look forward to during your session?
Discussions including Q&A regarding domain names in the music business.
What can attendees do in order to prepare for your session? Are there any questions or scenarios they should consider in advance?
They can visit Megadeth.com, davidellefson.com, emplabelgroup.com and ellefsoncoffeeco.com and their social media affiliates to see the marketing methods and fan engagement. All questions welcome!
What would you like attendees to learn or take away from your session?
The importance of strategic social media use. In today’s ever growing DIY musical artist world we live in, we have the ability to manage and build our artistic careers by our own means and with little to no money, via the Web.
Can you tell us about how your service or product helps deliver value to your customers
Megadeth is considered to be one of the founding fathers of Thrash Metal, a sub genre of heavy metal. The group has 15 studio albums and tours the world continuously to this day.
EMP Label Group is a record label designed to launch new and up-and-coming artists, as well as support classic rock icons in the hard rock and metal genres. Our goal is to continue to support both new and classic rock music.
Ellefson Coffee Co. is a premium artisan coffee company which designs, sells, and markets coffee to hard rock/heavy metal fans across the globe.
What are your thoughts on the new TLDs?
A TLD is still critical to obtain and maintain despite the growth of social media. A TLD still determines a global brand’s home and recognition on the web.
What kinds of changes do you foresee within the industry in the next year 5 years?
I see continued growth of social media and that will affect engagement with product domains and their goods and services.
What are you most looking forward to at the upcoming NamesCon?
Meeting new people in this exciting industry. I’m excited to learn!
How did you get your start in the industry?
I’ve always been a musician and recording artist. My introduction into the domain industry began by way of www.megadetharizona.com, which was created for us by Capitol Records in 1994.
What advice can you offer those who are just getting their start in the domain or related industry?
If you have an idea, secure the domain for it immediately. Nothing is worse than beginning an idea or business only to find out someone else owns that domain. If you dream it, secure it!
What was one of your biggest “a-ha!” moments in life?
I think to realize that no matter what happens in life, we do get second chances!
How does your career compare to what you envisioned in your youth?
It’s pretty much on par with my expectations. Maybe I didn’t realize how much something like the Internet would force such a huge shift in how we listen to music, but otherwise, I’m glad I got in under the wire to experience some of the glory days of the music business.
How would you describe what you do in a single sentence to a stranger?
I’m a communicator, either with a bass, in conversation, or with a written word.
If you had fifteen extra minutes each day, what would you do with them?
Who has been the biggest influence on your life? What lessons did that person teach you?
My father. He taught me the rules of business, money, how to treat people right and that, “You’re not great until someone else thinks you are,” meaning don’t let your success go to your head.
What’s the latest and greatest accomplishment in your career so far?
I won a 2017 Grammy Award in the “Best Metal Performance” for Megadeth’s song “Dystopia.”
Describe a recent challenge at work or in your personal life that you overcame.
Touring the world with a broken foot last summer was both a challenge and entertaining. As debilitating as it could have been in the middle of a world tour, my desire to perform for our fans overcame the discomforts of the physical limitations. As they say, “the show must go on” … and it did!
Where is your favourite place to escape?
What was the best advice you were ever given?
It’s worth it to spend more money once and buy what you really want than to skimp and purchase something you don’t really want, as you’ll eventually end up buying twice to get what you really wanted anyway.
What object would you put in a time capsule that best represents who you are today?
A piece of my hair.
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