NamesCon Global is the largest annual domain-industry conference, attracting professionals from around the world. What began as an investor-centric gathering has developed into the central event for everything domain-related, from channel providers and software vendors to domain investors and end-customers. The move from Las Vegas also a reinvention of sorts: we’re coming to Austin to establish the Domain Economic Forum, taking a broader and deeper look at the ecosystem in which we work and strive to innovate.
While we’re proud of how we partner with our sponsors to create deep and actionable experiences at NamesCon Global, we’re taking that much further going forward by crowdsourcing submissions for some of our sessions. This is a very particular crowd, of course, with deep expertise across various aspects of this complex industry on both sides of the dot and beyond. That’s why this year’s theme is 360 Degrees Around the Dot.
The Domain Economy is Growing
The Domain Name Market closed in the first quarter of 2019 with 351.8 million domain name registrations across all TLDs: an increase of 3.1 million domain name registrations, or 0.9%, compared to the fourth quarter of 2018. Domain name registrations have grown by 18.0 million, or 5.4%, year over year; according to the most recent Verisign Domain Name Industry Brief.
These stats suggest a vivid ecosystem, including all services to create, deliver, buy, sell, analyze, secure, and manage domains—this is the Domain Economy, and it is very large indeed, and continued success in this ecosystem requires as deep an understanding of its moving parts as possible. We are looking for submissions in the following three clusters:
Quantifying the Domain Ecosystem
What is the true size of the domain industry? We’re glad have some meaningful insights into the domaining world from sources such as the Verisign brief, ntldstats.com, and go-to blogs like Domain Name Wire and DNJournal. However, several parts of the ecosystem are not quantified—at least not yet. In particular we’re thinking of the secondary domain market: the opacity here is due to the fact that, for several reasons, most secondary-market transactions are not reported.
We’re seeking session ideas that will help a broader audience to understand the size and scope of the domain industry as a whole, and specifically in the secondary market—and the opportunities that lie within.
Big-Picture Market Opportunities
Let’s dig more deeply into liquid domains as digital assets or a store of value, such as long-tail registrations for brand protection. We also want to explore the future of identity management, as well as next-generation DNS services as a driver for the domain industry: Right now, email and websites are based on domains, but what comes next?
The Buyer’s Perspective
We want to have as many buyers as possible at the Domain Economic Forum, and this means a diversity of needs and use cases. We’re looking for buyers from various backgrounds and industries to talk about the experience buying domains from investors; as well as how they approach brand protection. Let’s learn more about real-life buying behavior, budgeting, and other factors that make or break a deal.
Please note that we’re not looking for pitches of specific products or solutions. We want to see an industry overview, surfacing potential large-scale opportunities over the next decade. Successful submissions will round out our current program: between us, let’s lay the groundwork for even more meaningful and actionable content for 2020.
Whether you’re thinking macro or micro, NamesCon Global is your chance to set the agenda the domaining industry as a whole. So where do you fit in? Where do you want to go? Join us in Austin. Help guide the industry forward, and let’s go 360 degrees around the dot.