Domaining is just about Buying and Selling the names of websites, right? Not quite...
In the last decade, marketing has become more about SEO, PPCs and Social Media platforms and less about traditional TV or print advertising. Of course, everyone still loves a good Super Bowl ad – many people watch the Super Bowl for the ads alone! But Digital Marketing and branding are now critical to ensure the success of a business and they all start with getting online.
Over three quarters of Americans use the internet daily. Consulting businesses, many of which depend solely on online marketing to gain new clients, are on the steep rise. Across the ocean, “in the next 15 years India will see more people come online than any other country”. That’s heaps of internet newbies looking for goods and services. Who will connect these people with these goods and services online, and how?
Marketing students are keen to keep up with hot Digital Marketing trends because people now shop, socialize and find new services all online. Marketers must meet their target customers at the places they hang out the most. Marketplaces and e-commerce stores have replaced storefronts and malls. HubSpot tells us that digital marketing:
“encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.”
It is clear that to connect with customers, marketing strategies must include an online campaign that ultimately drives traffic to a website. Domaining isn’t just about Buying and Selling domains that ultimately become websites. It is a large part of what's covered at NamesCon, but the most successful domain investors know that it is not only about the perfect domain name, it is also about what you do with it that matters. The way in which a website is branded, developed and marketed will determine its ultimate success. NamesCon attracts people from all aspects of the industry including marketing masters who will be speaking about sales, branding, storytelling and developing domain names to optimize or sell a successful business.
So what do future marketers and NamesCon have in common?
Marketers are matchmaking extraordinaires, they get the right product or service into the right hands at the right time. They connect people with things and services that they need. Similarly, NamesCon connects you with the most important aspects of the domaining industry from web hosting companies, brand managers, domain name investors, startups, affiliate marketing companies, parking companies, individual end-users, and everyone else in between. This is the perfect conference if you want to learn the ins and outs of the world of online marketing and branding from the investors who have had a hand in shaping the internet as we know it today.