Speaker Profile: Bob Mountain

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Bob Mountain
Chief Revenue Officer — Afternic.com
Twitter | LinkedIn


FAST FACTS

Session Name: Best Practices Selling Domains Through Hosting
Location: Cambridge, MA
Number of years in the domain industry: 7 Years
Favourite extension: .Saké
Now reading: La Chute, Albert Camus
Now watching: The Walking Dead
Best city for conferences: New York City, NY
Your mentor: Jason Hubbard —  my boss at my first job.

Q&A

Describe your company and how long you have been there?

Afternic.com is the world's largest premium domain reseller network. We connect most of the top registrars and hosting companies together using our innovative Fast Transfer technology to provide premium domains to businesses and organizations around the globe. I've been at Afternic since 2009.

 

What can attendees look forward to during your session? 

Exploring methods to better leverage sales channels such as Hosting and Registrars to expand distribution of your domain portfolio. How best to package your domains to achieve your revenue goals.

 

Are there any questions or scenarios attendees should consider to prepare for your session?

Which sales channels are currently working best for you, how do you measure success, and where would you like to see improvement?

 

What would you like attendees to learn or take away from your session?

I'm hoping for an interactive session in which success would mean that attendees leave with tangible and actionable techniques to increase sales of their domain portfolio, or confirmation that they're nailing it.

 

Can you tell us about how your service or product helps deliver value to your customers?

Afternic.com can dramatically expand your reach to a global audience of end-user domain buyers and increase your sales by promoting your inventory to new potential customers.

 

What are your thoughts on the new TLDs?

New TLDs have dramatically expanded consumer choice for domain names. Awareness and aftermarket activity are still lacking but over time it will be interesting to see which ones emerge as winners. Tiered registration pricing seems to be working well in the channel and has enabled registries and registrars to directly monetize the premium segment early in the life of these extensions.

 

What kinds of changes do you foresee within the industry in the next year? 5 years?

.com remains dominant but water level rises with a subset of other extensions expanding their audiences. International growth will continue to accelerate and outpace the U.S. as populations in emerging nations come on-line.

 

What are you most looking forward to at the upcoming NamesCon? 

Catching up with customers and friends, and learning about new developments in our industry.

 

What industry trends or topics do you think will be at the forefront of panel and keynote discussions this year?

For domain investors — driving revenue performance from their domain holdings and building their portfolios more cost-effectively.

 

Who are you excited to hear speak at NamesCon? Why?

NamesCon has turned into a major domain industry event and we see a wide range of established players and new entrants attending. These panels are a great way to share knowledge and get excellent feedback from attendees.

 

What's something most people don't know about you?

I'm a rabid New England Patriots fan.

 

How did you get your start in the industry? 

I joined NameMedia in 2009. A number of former colleagues from Lycos were there including Jeff Bennett who was president and COO. I ran business development for them until Afternic's acquisition by GoDaddy in 2013.

 

What advice can you offer those who are just getting their start in the domain industry?

Don't hesitate to reach out to the domain veterans in our industry, I've never seen a group of people who were as willing to help newcomers.

 

What was one of your biggest "Aha!" moments in life?

In college when I realized that I really enjoyed programming computers.

 

How does your career compare to what you envisioned in your youth?

Not sure I can remember that far back...

 

How would you describe what you do in a single sentence to a stranger?

I identify areas where my company can collaborate with others, find those places where assets complement each other for mutual benefit.

 

If you had fifteen extra minutes each day, what would you do with them?

Read.

 

Who has been the biggest influence on your life? What lessons did that person teach you?

Kazumi Tabata, a teacher I had in college, said: "You'd be shocked at how far beyond your limits you can go when you need to."

 

Latest and greatest accomplishment in your career?

Working on the team to conceive and launch the NameFind portfolio.

 

Where is your favourite place to escape?

The coast of Maine.

 

What was the best advice you were ever given?

My father told me to "never be a jerk", but he put it more colourfully.

 

What object would you put in a time capsule that best represents who you are today?

A good cigar and a bottle of Junmai Daiginjo saké.


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