"ICE.com," a super-premium domain name, has been sold in a private and confidential transaction for $3.5 million, making it one of the most valuable publicly-known, single-domain transaction of 2018.
The entire transaction lasted from June 28 to July 6, which is when it was officially completed, though it only took the client two hours to decide to purchase the domain. For now, the client wishes to remain anonymous.
Single- and double-word domains have become increasingly popular over the years thanks to their branding and marketing potential, simultaneously increasing their value as well. Shorter domains such as ICE.com are even more valuable.
Brian Harbin of Grit Brokerage represented the seller and David Clements of Brannans.com represented the buyer in the transaction, which was facilitated by Escrow.com. Harbin and Clements first met through NamesCon.
“Everything came together smoothly it was amazing to work together," said Clements of the deal. “For less than the cost of a single, 30-second Super Bowl ad, we were able to acquire a powerful, single-word domain name with significant long-term value for our client.
"Major enterprises are recognizing the value and competitive advantages these premium domains deliver.”
Harbin, owner of Grit Brokerage, added, “I’m enthusiastic that my client was able to fully monetize the digital asset they’d developed over 19 years – realizing significant gains over the previous sale price. I’m grateful and humbled to be part of a deal that was a win-win-win for everyone involved. And I’m honored to be a small part of the initiative to advance the domain industry by educating consumers on the value of digital assets.”