Featured Attendee: Jeanette Söderlund

Title: Vice President, Marketing and Channel Relations
Website: go.global
LinkedIn: in/jeanettes


Fast Facts

Location: The US but I am originally from Sweden.
Time spent in the domain industry: Approximately eight years.
Favourite extension: Is this a trick question? ... GLOBAL :)
Currently reading: My own (Domain Names - Strategies & Legal Aspects). No, actually I'm reading The Snowman by Jo Nesbø. I'm a sucker for crime novels.

Q & A

Describe your company. How long have you been there, and what led you to this career choice?
.GLOBAL is the registry operating and managing the .GLOBAL namespace, and I’ve been with the company since May 2014, going through all stages of the launch. It’s a single-extension registry, consisting of a relatively small number of highly dedicated individuals spread out all over the globe. We don’t just promote going global for brands, organizations and ideas, it’s also a part of who we are as people and an overall way of life that we support and encourage. I also have my own consulting company and I've written three books (two in English, one in Swedish) on domain names and domain name law.

How does your career compare to what you envisioned in your youth?
Well, when I was a kid I either wanted to become a writer or a cop, so I guess the writing part came true (although I have a lot more writing in me that needs to get out). As far as the cop part goes, I figured that going through law school was ALMOST the same thing, and it ended up getting me to where I am today so I'm happy about that.

Describe a recent challenge that you overcame.
I had too much on my plate for a while during the spring (too many projects, both personal and professional, all the daily tasks for everything relating to .GLOBAL as well as a deadline for the second edition of my book) so I really had to force myself to say no to things that cost more energy than it gave me. Also, I disconnected for a few days and checked into a hotel for a week by myself and just focused solely on getting everything organized and properly done. That helped and I'm proud that it all came together in the end.

What are the most innovative products or services that are currently impacting your business?
RegistryOffice has helped us tremendously in our daily work with .GLOBAL! We'll be sharing a lot of info about it during Namescon Global 2019

What fact about you would surprise people?
I have two pet bunnies that roam around my apartment.

What was one of your biggest “Aha!” moments in life?
A long time ago when I fully grasped the concept that there's no truth, just perception. Accepting this really makes it easier to understand and deal with people.

What are you proudest of in your life?
Daring to drop everything I knew and take a (personal and professional) leap of faith in 2012.

Name three things you can’t travel without.
Neck pillow, iPhone and... money/credit card, I guess?

What was the best advice you were ever given?
Why the hell not?”

What do you think of NamesCon
NamesCon is one of the best events in the industry with a commercial focus and it is ideal for networking. It has a casual yet professional feel, encourages new products and services that moves the industry forward as well as provides the perfect opportunity to nurture and develop existing partnerships.


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